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We were tasked by Alex Polizzi on her show The Hotel Inspector with helping Peaky Blinders Bars to understand their core brand proposition better.

Results

52,000 Facebook fans after relaunch
We encouraged them to fully embrace the 1920's experience and defined a clear strategy that showed them how this could be done. Since then they have opened four more venues including their incredible theme bars in Liverpool and Manchester that have become destinations in their own right.

Results

5 new venues after consultation
“I've worked with Underscore before and I think they're really good. Underscore's Neil Stanhope is a branding wiz, he helps businesses recognise their best assets and then builds a brand around them”
Alex Polizzi
THE HOTEL INSPECTOR, CHANNEL 5