Peaky Blinders Bars

Building a brand on national television

Peaky Blinders

Underscore was tasked by Alex Polizzi on her show The Hotel Inspector with helping Peaky Blinders Bars with understanding their core brand proposition and defining a clear strategy that could help their business with fully realising opportunities.
Peaky Blinders - The Hotel Inspector
part 1

THE RESULTS

We encouraged them to fully embrace the 1920's experience and showed them exactly how this could be done. Since then they have opened four more venues including their incredible theme bars in Liverpool and Manchester that have become destinations in their own right.
5 new venues after consultation
Peaky Blinders - The Hotel Inspector
part 2
52 thousand Facebook fans after relaunch

Alex Polizzi - The Hotel Inspector, Channel 5

“I've worked with Underscore before and I think they're really good.
Underscore's Neil Stanhope is a branding wiz, he helps businesses recognise their best assets and then builds a brand around them”

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