The Money Charity

What would you do if...?

The Money Charity

The financial charity Credit Action sought a new name and strategy to align their goals and help people live happier and more positive lives.

The Result

Underscore revealed The Money Charity as a cause-driven team with a personalised brand identity and story of ‘What would you do if...?’ that allowed us to speak more positively about people's money concerns. We helped increase their reach by creating a number of campaigns including the Student Moneymanual, a financial guide that reaches over 500,000 students every year.
500,000 students reached across the UK

Other Projects