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This charity wanted a new brand name and strategy to help people live happier and more positive lives without financial concerns.

Results

500,000 students reached every year
Our strategy revealed The Money Charity as a cause-driven team with a personalised brand identity that allowed us to speak and advise as individuals. We helped increase their reach by creating a number of annual campaigns including the Student Money Manual, a financial guide that reaches over 500,000 students every year.
“Thank you to the whole Underscore team for your support with the brand development.”
Michelle Highman
CEO, THE MONEY CHARITY