The Money Charity
What would you do if...?
This charity wanted a new brand name and strategy to help people live happier and more positive lives without financial concerns.
500,000 students reached every year
Our strategy revealed The Money Charity as a cause-driven team with a personalised brand identity that allowed us to speak and advise as individuals. We helped increase their reach by creating a number of annual campaigns including the Student Money Manual, a financial guide that reaches over 500,000 students every year.
“Thank you to the whole Underscore team for your support with the brand development.”
CEO, THE MONEY CHARITY