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The Money Charity

This charity wanted a new brand name and strategy to help people live happier and more positive lives without financial concerns.

The Money Charity

Our strategy revealed The Money Charity as a cause-driven team with a personalised brand identity that allowed us to speak and advise as individuals.

The Money Charity

We helped increase their reach by creating a number of annual campaigns including the Student Money Manual, a financial guide that reaches over 500,000 students every year.

The Money Charity

“Thank you to the whole Underscore team for your support with the brand development”
Michelle Highman
The Money Charity