The Money Charity
What would you do if...?
The Money Charity is a leading UK charity that wanted to help people of all ages – but especially students – live more positive lives without as many financial concerns. They came to Underscore for a brand and marketing strategy over ten years ago, and we have been delivering campaigns and initiatives with them ever since.
Our strategy positioning this unique brand as a cause-driven team that is ‘here to help’ across many levels of society. We created a flexible, personalised brand identity that allowed us to speak and advise as individuals, then launched the brand across multiple media channels and at events and schools to increase their relevance to the UK student community. This was followed by a number of annual campaigns including a financial guide for university students called the Student Money Manual that targets over 500,000 UK students every year and has had immense social and societal value since its creation.
The Student Money Manual design is friendly, fun and speaks to people on their level.
said they would recommend The Money Charity to others
Cause-driven team with a personalised brand identity.
The Student Money Manual reaches over 500,000 students every year.
Thank you to the whole Underscore team for your support with the brand development.
The Money Charity
