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The Money Charity
What would you do if...?
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The Money Charity
This charity wanted a new brand name and strategy to help people live happier and more positive lives without financial concerns.
The Money Charity
Our strategy revealed The Money Charity as a cause-driven team with a personalised brand identity that allowed us to speak and advise as individuals.
The Money Charity
We helped increase their reach by creating a number of annual campaigns including the Student Money Manual, a financial guide that reaches over 500,000 students every year.
The Money Charity
“Thank you to the whole Underscore team for your support with the brand development”
