What would you do if…?
Rebrand and marketing campaigns for a financial education charity
The Money Charity
Known previously as Credit Action, ‘The Money Charity’ sought to better align their vision of making financial education accessible to everyone so people can live happier and more positive lives.
Underscore revealed The Money Charity as a cause-driven team through a personalised brand identity and story of ‘What would you do if...?’ that allowed us to speak positively about money concerns. This extended across all collateral and digital executions, to increase the reach of this very worthwhile charity. We have since continued to work closely with The Money Charity on their communications, creating a number of campaigns including their Student Moneymanual, a financial guide that has reached over 500,000 students UK-wide.
500,000 students reached across the UK