RTL TV Key Facts
Client
RTL AdConnect
Project
Branding, Communications, Digital, Corporate, Tech
The Total Video International Trends
Branding, UX and UI for a media giant
TV Key Facts is RTL AdConnect & RTL Group's essential study on TV and advertising, covering 39 countries including 35 European countries as well as India, China, the United States and Japan.

Produced in collaboration with Europe's major audience and advertising data collection institutes, this indispensable annual survey is available to all of RTL AdConnect's advertising partners.
No. 1
Essential study on TV and advertising data
39
Global countries
About the brand exploration
RTL commissioned Underscore to redesign and redevelop the user experience for their annual industry leading study of current international TV viewing habits.

The site allows industry insiders to search and compare data for TV landscapes between domestic and foreign channels, pay TV and digital TV as well as viewing patterns, differentiated audience figures and advertising expenditures.

New digital insights are key to understanding the rapidly changing market and the interface also allows users to judge where they should be using their adspend based on online video consumption stats including daily reach, daily usage, viewing over 24 hours and usage per device.

Underscore also produced videos for TVKF with the aim of turning a complex offer into a simple, entertaining story.
TV Key Facts
The Total Video International Trends

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