Reaching More

Evolving a global media brand online

RTL AdConnect

We worked closely with the international media brand RTL AdConnect to develop a digital presence that extends their international reach and supports their global salesforce.

Our research found that some areas of their previous site weren't performing and that information was needed to be shown in a much more concise and user-friendly format. We used that information to create an ever changing new website that could be easily updated to reach more people.

THE RESULT

By stripping back the underused content and ensuring that the information provided is clear, the site now has a clearer user journey across both desktop and mobile, whilst our refreshed content shows the truly global reach that the brand has across its global media partners and offices.


Interactive Website features

One of the key features of the website is an interactive map with dual functionality, that helps the user find a local office and discover what media is available and represented within each individual country.

The clean simple look of the menu also helps our users navigate through the map quickly and effortlessly whilst finding the core information they need.

RTL AdConnect Communications Team

“Working in close collaboration, the communications team at RTL AdConnect and Team Underscore have revitalised the RTL AdConnect website and brand messaging to bring them more in line with our growing business and international reach. We have built a relationship over time that has enabled Underscore to understand our audiences and create a site with a focus on seamless user experience whilst encapsulating all of the data and calls to action required for a global business. The site includes our VMP offering and the database for TV Key Facts (Our yearly international Total Video trends data). We are really happy with the end product and look forward to building on both the core site, VMP, TVKF and the brand with Underscore in the future

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