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The goal for Sam:] was to create a credible face and personality to launch and build awareness of this industry changing artificial intelligence.

Results

International recognition secured
We developed an integrated strategy to build curiosity behind who Sam:] is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.
“The brand empowers everything that Sam:] is and does. It’s clean, slick, simple and clear. The design language features a playful combination of ownable imagery, bold blocks of blue, iconic faces and personal messaging to create curiosity behind who Sam:] is and where audiences can meet the mysterious personality that’s set to change the way we travel.”
Marc Blanes
SAM:]