Your pocket travel assistant

Flight Centre Travel Group

FCM Travel Solutions wanted to bring their ‘Smart Assistant for Mobile’ Sam:] to life to build hype and awareness of this industry changing technology.

The result

Our work helped create curiosity behind who Sam:] is and this narrative became established within the business travel community and is now ready to benefit business travellers right across the world.
International industry recognition secured

Marc Blanes, Sam:]

“The brand empowers everything that Sam:] is and does. It’s clean, slick, simple and clear. The design language features a playful combination of ownable imagery, bold blocks of blue, iconic faces and personal messaging to create curiosity behind who Sam:] is and where audiences can meet the mysterious personality that’s set to change the way we travel.”

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