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Sam :]
.Your pocket travel assistant
See the results

The goal for Sam:] was to create a credible face and personality to launch and build awareness of this industry changing artificial intelligence.
We developed an integrated strategy to build curiosity behind who Sam:] is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.




Your CT Assistant
Sam :] has now become a core product that underpins many of FCMs technology offerings. Concentrating on the target audience of each brand/product Underscore has integrated Sam :] into a variety of formats including launching it as part of the Corporate Traveller brand as Your CT Assistant at the Business Travel Show.


“The brand empowers everything that Sam:] is and does. It’s clean, slick, simple and clear. The design language features a playful combination
of ownable imagery, bold blocks of blue, iconic faces and personal messaging to create curiosity behind who Sam:] is and where audiences can meet the mysterious personality that’s set to change the way we travel.”
of ownable imagery, bold blocks of blue, iconic faces and personal messaging to create curiosity behind who Sam:] is and where audiences can meet the mysterious personality that’s set to change the way we travel.”
Marc Blanes
UX Director



