Your pocket travel assistant
Launching an AI travel companion called Sam:]
Flight Centre Travel Group
Sam:] is the ‘Smart Assistant for Mobile’ created by leading travel management company FCM Travel Solutions, that allows corporate travellers to enjoy a seamless end-to-end experience across all aspects of travel. We developed our story of ‘Your pocket travel assistant’ to bring Sam:] to life supported by narratives and messages that would build hype and awareness of this industry changing technology.
The goal was to create curiosity behind who Sam:] is and this narrative is now established and now connects with business travellers right across the world.The dawn of a new age in corporate travel is here, and it feels a lot less like, well, corporate travel.
International industry recognition secured
Featured in Travel Weekly Magazine
Marc Blanes, Sam:]
“The brand empowers everything that Sam:] is and does. It’s clean, slick, simple and clear. The design language features a playful combination of ownable imagery, bold blocks of blue, iconic faces and personal messaging to create curiosity behind who Sam:] is and where audiences can meet the mysterious personality that’s set to change the way we travel.”