Sam :]

We developed an integrated strategy to build curiosity behind who Sam:] is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.

Sam :] has now become a core product that underpins many of FCMs technology offerings. Concentrating on the target audience of each brand/product Underscore has integrated Sam :] into a variety of formats including launching it as part of the Corporate Traveller brand as Your CT Assistant at the Business Travel Show.

“The brand empowers everything that Sam:] is and does. It’s clean, slick, simple and clear. The design language features a playful combination
of ownable imagery, bold blocks of blue, iconic faces and personal messaging to create curiosity behind who Sam:] is and where audiences can meet the mysterious personality that’s set to change the way we travel.”