‘Seafood Week’ is a national campaign aimed at increasing seafood consumption, with numerous activities and promotions pushed through every media platform.
54 million campaign reach
In total, more than 100,000 products hit the shelves carrying the Seafood Week branding through partnerships with Youngs & The Saucy Fish Co. Meanwhile, over 500 independent fish &chip; shops got involved, promotions were pushed at retailers and restaurants including Sainsbury’s, Co-op, Yo! Sushi and Loch Fyne, and a massive social media campaign made over 54 million social impressions.
£64 ROI estimated
for every £1 spent on campaign
“Thanks so much for such a great result”