Simply light

Launching an interiors brand in Dubai

Nulty

As a new business venture being launched in Dubai by one of our lighting design clients, we devised the simplest story we could of ‘simply light’, encapsulating and promoting the ‘affordable luxury’ essence of the brand and offer.

THE RESULT

The story acted as a tone of voice prompt throughout all of our communications and was then rolled out across their website, office design and even an introductory newspaper with a teaser campaign launched across social media. Simply great.
Featured in Commercial Interior Design magazine

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