Superfishoil, not superficial
Spreading the word about the health benefits of seafood
UK seafood industry body Seafish wanted to help create a multichannel marketing campaign that would educate consumers about the health benefits of omega-3 and drive seafood consumption as a result.
Our story of “Superfishoil vs. Superficial” allowed us to promote simple swaps rather than extreme diet changes and reached a total of 121.1 million people and achieved an uplift of 12% in omega-3 health benefit awareness. The campaign also contributed to a 290% growth in unique website visitors, a 161% increase in social media following, and an EAV of £298,305.
Winner Healthcare & Pharmaceuticals FoM Marketing Awards