Seafish wanted a national campaign that would educate UK about the health benefits of omega-3 and drive seafood consumption as a result.
Our campaign solution was based on a story of “Superfishoil vs. Superficial” that allowed us to show and promote simple swaps rather than extreme diet changes. Our multichannel marketing reached a total of 121.1 million people and achieved an uplift of 12% in omega-3 health benefit awareness. The campaign also contributed to a 290% growth in unique website visitors, a 161% increase in social media following, and an EAV of £298,305.
“Thanks for a really memorable campaign guys. We were really proud to reach so many new people with our message here and win at the Festival of Marketing.”