Super fish oil
Superfishoil vs Superficial
Seafish wanted a national campaign that would educate UK about the health benefits of omega-3 and drive seafood consumption as a result. Our campaign solution was based on a story of “Superfishoil vs Superficial” that allowed us to show and promote simple swaps rather than extreme diet changes.
Allowing us to show and promote simple swaps rather than extreme diet changes.
Our multichannel marketing reached a total of 121.1M people.
The campaign also contributed to a 290% growth in unique website visitors, it achieved an uplift of 12% in omega-3 health benefit awareness and a 161% increase in social media following, and an EAV of £298,305.
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