Client
The Body Shop
Project
Communications, Digital, International, Corporate, FMCG, Lifestyle
Franchise opportunities
Creating an International franchise network for a leading ethical cosmetics brand
The Body Shop runs an extensive franchising operation, with over 1,900 stores in 63 countries worldwide. With the need for an online platform that would support an already successful franchise model and grow an ethical product range into new international markets.

63
countries connected through website
1900
supported stores within the franchise network
About the brand exploration
We were tasked with creating an online platform that would allow The Body Shop to grow their international franchisee options on a more global scale.

By reviewing their user journeys, we created an interactive, fully adaptive site that truly aligned with the real franchising value of the business. This solution reduces internal operational times, has solved a number of historical problems for the brand and now drives their global business objectives forward.

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