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The brand for The Broadgate Circle needed to reflect a 24/7 destination for dining, leisure and the arts that would become the dominant leisure location in the area.
Fully occupied ahead of launch. Our 'living destination' theme was then carried across all customer touchpoints including animated hoardings to convey daily messaging updates to the passing crowds.
“The brand team was highly effective in delivering our commercial goals at The Broadgate Circle.”
Broadgate Estates