The Point
When marketing first to international tenants then local customers at launch we needed an identity and message suite that created a clear point of difference and could be universally understood.
Our campaign message of ‘What’s the Point’ was followed by ‘Get to it’ and ‘Don’t miss it’ as we approached the official launch. We then developed extensive guidelines to allow the brand to work consistently within wayfinding signage and in the hands of local parties.
Our campaign message of ‘What’s the Point’ was followed by ‘Get to it’ and ‘Don’t miss it’ as we approached the official launch. We then developed extensive guidelines to allow the brand to work consistently within wayfinding signage and in the hands of local parties.
The result
Our multi channel marketing campaign ensured the Point was full of brands and brand lovers at their hugely successful launch.
Winner of Best Mixed Used Development, European Property Awards
Carmen Ciantar, MIDI, The Point
“The corporate identity for The Point was cutting-edge and highly effective.”