The Point

Underscore was approached to help brand and launch Malta’s first and only purpose built shopping and leisure destination, 'The Point'. We created a branding and marketing suite with a clear point of difference that could be universally understood, and carried these across a number of channels to engage, build expectation and then communicate key dates and activities.

Through a B2B and B2C advertising campaign that comprised of outdoor, online and print materials, we helped generate a massive uplift in online traffic and ensured the ‘destination of choice’ was 96% let at consumer launch.