The Point

Get to the point

The Point

When marketing first to international tenants then local customers at launch we needed an identity and message suite that created a clear point of difference and could be universally understood.

Our campaign message of ‘What’s the Point’ was followed by ‘Get to it’ and ‘Don’t miss it’ as we approached the official launch. We then developed extensive guidelines to allow the brand to work consistently within wayfinding signage and in the hands of local parties.

The result

Our multi channel marketing campaign ensured the Point was full of brands and brand lovers at their hugely successful launch.
Winner of Best Mixed Used Development, European Property Awards

Carmen Ciantar, MIDI, The Point

“The corporate identity for The Point was cutting-edge and highly effective.”

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