Client
The Point
Project
Branding, Digital, Marketing, Placemaking, Print, Lifestyle, Property
get to the point
Creating a destination
The Point is Malta’s first and only purpose built shopping & leisure destination. The Point is the first of its kind in the retail sector, with 14,000 sqm of retail floor space, integrating fashion with technology, home ware, dining and leisure under one roof.
399%
Increase in website traffic
WINNER
Best Mixed Use Development, European Property Awards
About the brand exploration
We were asked to help launch The Point to a primarily B2B, then B2C audience, by developing an identity and message that created a clear point of difference that could be universally understood.
Our B2B campaign teaser messages of ‘Get to it’ and ‘Don’t miss it’ ensured the official launch was well attended. We then developed extensive guidelines to allow the brand to work consistently within wayfinding signage and in the hands of local suppliers.
Our B2C campaign information was kept to a minimum with ‘The Point is’ acting as a teaser which was finally revealed through the use of outdoor advertising across the island as ‘The Point is… the centre for shopping’.
This saw a 399% increase in visitors to the website which carried retailer info and promotional items ahead of their hugely successful launch.
Our B2B campaign teaser messages of ‘Get to it’ and ‘Don’t miss it’ ensured the official launch was well attended. We then developed extensive guidelines to allow the brand to work consistently within wayfinding signage and in the hands of local suppliers.
Our B2C campaign information was kept to a minimum with ‘The Point is’ acting as a teaser which was finally revealed through the use of outdoor advertising across the island as ‘The Point is… the centre for shopping’.
This saw a 399% increase in visitors to the website which carried retailer info and promotional items ahead of their hugely successful launch.
Carmen Ciantar, MIDI, The Point
“The corporate identity for The Point was cutting-edge and highly effective.”