Client
TSL
Project
Branding, Communications, Digital, Guidelines, Corporate, Property
The Difference is Clear
Rebranding the Number 1 full turnkey provider.
TSL provide turnkey capital projects for leading international clients across the food, pharma, logistics & high-tech manufacturing industries. TSL pride themselves on a pioneering culture and unrivalled expertise which has lead to over 90% client retention from industry giants including Unilever, GlaxoSmithKline, Heinz and Walkers. As a structurally complex team, they offer a range of services from in-house design and architecture, costing and planning, site-selection and property acquisition through to AI and robotics.
About the brand exploration
Underscore were approached to fully re-position and clarify their unique approach, creating a brand that reflects the scale and innovation of their exceptional standards.
After a detailed period of research and consultation which included a brand workshop in their very own cinema, Underscore created simplified structure of categories and stories that illustrate the unique mix and collaborative nature of TSL’s divisions and forms the basis of a revitalised brand language as they seek to expand their offer overseas.
The modular nature of their approach is reflected in a new identity and design suite which illustrates the unique mix and collaborative nature of TSL’s divisions. This unified graphic language was then applied comprehensively across all communications from pitch documents to stationary, digital presentations, social media, exhibition stands, office signage, a new website and even their very own wallpaper.
After a detailed period of research and consultation which included a brand workshop in their very own cinema, Underscore created simplified structure of categories and stories that illustrate the unique mix and collaborative nature of TSL’s divisions and forms the basis of a revitalised brand language as they seek to expand their offer overseas.
The modular nature of their approach is reflected in a new identity and design suite which illustrates the unique mix and collaborative nature of TSL’s divisions. This unified graphic language was then applied comprehensively across all communications from pitch documents to stationary, digital presentations, social media, exhibition stands, office signage, a new website and even their very own wallpaper.
