Just be different
Unlike CBD is a new type of skincare for people that make more responsible decisions in life. People that care about benefits from ingredients and people prepared to be unconventional in the way they treat themselves. As a result the name and brand strategy for Unlike CBD needed to be a celebration of difference.
Our research showed that the smaller, day-to-day decisions people make will be changing the meaning of luxury and what is really important to people will become health, nature, friends and peace of mind. Because of this our goal was to show that their industry changing products are redefining the concept of personal luxury.
Our consultation found that people now prioritise health, nature and peace of mind.
of the UK population supports open access to CBD
The brand reflects decisions that people will make to change the meaning of luxury.
1 in 7 people say they have personally used CBD based products.
Underscore has been a fantastic asset in determining the mindset of our customers.