Just be different

Unlike CBD is a new type of skincare for people that make more responsible decisions in life. People that care about benefits from ingredients and people prepared to be unconventional in the way they treat themselves. As a result the name and brand strategy for Unlike CBD needed to be a celebration of difference.

Brand Identity
Digital Marketing
Logo design
Marketing strategy
Story crafting

Our consultation found that people now prioritise health, nature and peace of mind.


of the UK population supports open access to CBD

The brand reflects decisions that people will make to change the meaning of luxury.

01 in 7 people

1 in 7 people say they have personally used CBD based products.

Underscore has been a fantastic asset in determining the mindset of our customers.

Stephen Neale
Unlike CBD
Today is a great day for new business
Today is a great day for new business