for better space
Brand refresh for a leading business park
After collaborating with Frasers Property to refresh the identities of a number of their commercial estates, we were appointed to evolve Watchmoor Park, a spacious and leafy business park in Surrey, already home to businesses such as Jägermeister.
We updated the visual brand style of the business park, creating something clean and modern, with the ability to dial the vibrancy of our colour palette up and down depending on the brand application. We created a story of ‘For better space’ to fit in with the messaging system we had established across other Frasers Property business parks, plus connect with the people centric community building that was being invested in throughout the estate.