Branding, Digital, Placemaking, Lifestyle, Property
Reinvent the you
More than a carefully curated spin studio, Wheel offers a powerful combination of fitness, wellness & social connectivity.
Fashion inspired interiors and merchandising were created to appeal to a sophisticated urban for a London audience with plenty of options.
About the brand exploration
Following a 6 month market consultation with the client and their audiences, Underscore developed internal messaging for staff training and customer care then we developed the customer journey planning and commercial strategy to prepare the brand for launch and international expansion.

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