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The challenge at Winnersh Triangle was to improve brand awareness, brand appeal and the brand experience for hundreds of different occupiers.

Results

The rebrand helped immediately to attract new tenants
As one of the dominant Business Parks in the UK, Winnersh Triangle boasts a huge number of tenants from a variety of organisations and sizes.

Our focus with the rebrand was to improve tenant benefits across all channels and we are now introducing digital signage to help with tenant communications on a daily basis.

Results

Officially one of the UK’s best workplaces
with a huge range of amenities, benefits and even its own train station.
“We have been on a journey with Underscore to show just why Winnersh Triangle is for better business.”
WINNERSH TRIANGLE