Branding, Placemaking, Corporate, Property
For Better business
Brand refresh for a leading business park
Winnersh Triangle is a 1.5 million sq ft mixed-use business park located in Reading in the Thames Valley. With its own dedicated rail station and wide range of spaces including major headquarter buildings, Grade A offices and start-up office suites, it's become a hub for many leading tech innovators. The many outstanding amenities established on site also include a hotel, gym & spa, restaurants, cafés, convenience stores, bank and nursery for the Winnersh Triangle community.
About the brand exploration
Frasers Property asked Underscore to develop a brand to reflect how Winnersh Triangle offers both business and communal meeting spaces, set amongst an open and green environment that benefits from truly excellent transport links. We devised the story 'For Better Business' to cement their premium offering and extended this across all touch points including identity development, photo shoot direction and film production, new website and SEO, brand guidelines, launch and ongoing tenant communications.