As business parks step into the post-coronavirus future, they need to rethink the rulebook and define a new way of working for their occupiers.
Our purpose was to inject new energy and impetus into Winnersh through a website that will herald a new era of connectivity, community and balance. A place that is focussed on evolving the ecosystem and delivering more for the people that will fill it.
“The brand has become a huge success story for us as the team at Frasers Property and Winnersh Triangle is now officially one of the UK’s best workplaces. The project has also immediately helped to attract new tenants for us as a business.”
Head of Marketing at Frasers Property UK
At the start of 2020, Frasers Property secured investment of £6m into Winnersh Triangle’s landscaping and amenity offer to create the regions best workplace with a vision to support up to 10,000 people. Underscore worked closely with the team to create the regeneration brand, helping to articulate its unique story across every touchpoint such as hoardings, marketing brochures, and a promotional website.