Transforming
🥑 Food & Drink 🍸
brands‘25
McDonald’s
Curiosity Club
Services
Brand guidelines, Brand Identity, Corporate Change, Employer Branding, Logo design, Story crafting
Duration
4 Months
Sectors
Corporate, Food & Beverage
Tags
The global team at McDonald’s wanted to create a new internal brand to help them embrace a culture of curiosity, whilst providing a home for explorative content and an opportunity for their internal teams and employees to explore the future together.
Co-op: Foodology
Good food, together
Services
Brand Identity, Corporate Change, Digital Design, Employer Branding, Placemaking
Duration
6 Months
Sector
Food & Beverage
Tags
Co-op are the UK’s leading food retailer. They wanted to capitalise on and continue this growth by defining what makes them unique and improving internal brand engagement within their workforce. To do this we took a look at their innovation, their recipes and the wider ingredients that raise the passion levels for ‘all things food’ within all of their 70,000 colleagues.
Slingsby Gin
The Spirit of Harrogate
Services
Brand campaign, Brand Identity, Brand naming, Digital Design, Logo design, Marketing strategy, Story crafting
Duration
9 Months
Sector
Food & Beverage
Tags
Slingsby Gin is a leading spirit company from Yorkshire that celebrates its unique heritage at every level. Underscore were tasked here with the strategic role of naming the product, the parent company and delivering the brand design and packaging strategy ahead of the product launch.
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Today is a great day for new business
Today is a great day for new business
Today is a great day for new business