Transforming
🧘🏼‍♀️ Lifestyle 🌴
brands‘25

Homegrown

Business as unusual
Services
Brand Identity, Communications, Corporate Change, Digital Design, Digital Marketing, Placemaking
Duration
6 Months
Sectors
Lifestyle, Property
Tags
Digital Transformation
Members Club
Net Zero
Home Grown is one of London’s leading members club for entrepreneurs. They came to Underscore to build a better digital community for their brand, so we ensured that our strategic solution could connect the dots more easily between the club itself and their membership.
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Centred

Your runway retreat
Services
Brand Identity, Communications, Digital Design, Logo design, Placemaking
Duration
6 Months
Sectors
Lifestyle, Travel, Wellness
Tags
Lifestyle
Luxury
Personalisation
Centred is the world’s first-ever airport security space dedicated to helping people travel well, relax and ultimately, arrive better. Our brand solution for them was very much customer centric and used stories like “Being grounded never felt so good” to focus on the pain points within the airport experience and explore what it means to be offered a “runway retreat”.
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Cutbox

Seriously stylish
Services
Brand guidelines, Brand Identity, Brand strategy, Communications, Digital Marketing, Logo design
Duration
2 Months
Sectors
Lifestyle, Wellness
Tags
Barbers
Lifestyle
Wellness
Cutbox are the UK’s fastest growing men’s grooming chain that are building a new kind of barber shop experience. They needed help in articulating and celebrating their unique point of difference ahead of implementing an expansion plan to recruit more talent and open in multiple new locations.
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Today is a great day for new business     
Today is a great day for new business     
Today is a great day for new business