Transforming
📱 tech 💥
brands‘25

Academia

The Technology Group
Services
Brand Identity, Brand strategy, Development, Digital Design, Logo design
Duration
4 Months
Sector
Tech
Tags
Digital Transformation
Green Tech
Net Zero
Academia are a leading IT solutions provider specialising in Education, Public Sector and B2B. They partnered with Underscore to create a clear brand strategy in order to reposition their perception in the marketplace from value-added reseller, to a multi-service provider.
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Sam

Your pocket travel assistant
Services
Brand Identity, Communications, Digital Design, Digital Marketing, Placemaking
Duration
4 Months
Sectors
Tech, Travel
Tags
Data Integration
E-commerce Solutions
Software Dev
The goal for Sam:] was to create a credible face and personality to launch and build awareness of this industry changing artificial intelligence. We developed an integrated strategy to build curiosity behind who Sam:] is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.
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Retail Insight

Full potential from every store
Services
Brand guidelines, Brand Identity, Communications, Corporate Change, Digital Design, Logo design, Marketing strategy
Duration
6 Months
Sectors
Food & Beverage, Tech
Tags
Cloud Based
Retail Ecosystems
Zero Waste
Retail Insight is a global technology brand that processes data in a unique way that allows retailers and CPG’s to make better decisions. They approached Underscore to improve the factors that drive sales and profit performance, minimise waste and increase efficiency.
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Today is a great day for new business     
Today is a great day for new business     
Today is a great day for new business