Your pocket travel assistant

The goal for Sam:] was to create a credible face and personality to launch and build awareness of this industry changing artificial intelligence. We developed an integrated strategy to build curiosity behind who Sam:] is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.

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Services
Brand Identity
Communications
Digital Design
Digital Marketing
Placemaking
Sector
Tech
Travel

Creating a credible face and personality to launch and build awareness of this industry.

0$8BN

The global market of travel technologies was estimated to be worth 8.6 billion U.S. dollars

Sam :] has now become a core product that underpins many of FCMs technology offerings.

070% travelers

70% of travelers use smartphones for travel research.

The brand empowers everything that Sam:] is and does. It’s clean, slick, simple
and clear.

Marc Blanes
UX Director
Today is a great day for new business
Today is a great day for new business