Last week we were thrilled to once again appear in front of the TV cameras with Alex Polizzi, this time acting as her branding consultants for an episode of the popular show ‘The Hotel Inspector’.

Due to air on Channel 5 this autumn, the show follows Alex as she helps a hotel to find its true identity and reach new audiences. Underscore was brought in to meet the hotel owners, explore the key issues, and offer a series of recommendations for how their brand could connect better with a slightly different strategic approach.

Underscore last worked with Alex for her BBC Two show ‘The Fixer’, offering branding insights, strategic recommendations and a design overhaul to help realize the goals of the struggling Hunters Brewery in Devon.