Underworld
For our latest activities and design inspirations
A font of knowledge
Big shout out to Eleni and Beatrix from Dalton Maag for coming and chatting to us about all things typography. We were fascinated to learn how they are seeing the work they produce not purely as typography, but also as pieces of software that have to work across a multitude of devices and applications. Just our type of thing!
Love is in the air
Sending lots of love from the Underscore studio to you this special Valentine’s Day. We’re pretty besotted with you already, but today especially it’s all about you!
New site drop
Over the past few months we have been collaborating with Frasers Property, a global real estate developer that owns and manages a diverse portfolio of business parks and residences in the UK. After a brand evolution and articulation exercise, we are pleased to announce the launch of a new website and brand film for Watchmoor Park. Check it out at www.watchmoorpark.com
OUR FIRST DIRTY WORD
Last night we attended the first of a series of events dedicated to dirty words, hosted by Protein Studios in Shoreditch. Not the kind of dirty words that you’re thinking of (cheeky), but rather the common design terms that are bandied endlessly, so much that they’ve become meaningless. And that makes them proper dirty words.

The first word up for discussion was exclusivity. Yesterday’s talk revolved around the question of how to mark out a product or brand as special in a world totally saturated by claims of exclusive products/brands/services. Following an intro to the topic, Sara Arnold - founder of Higher Studio, Thidarat Kaha - founder of Basement Six, and ebay_pieces, discussed their approach to building brands that are truly exclusive. Their conclusion - in order to create an experience that actually feels special, brands must make sure they tell a unique story. We couldn't agree more!
OUR NICER TUESDAY
This week we definitely had a “Nicer Tuesday”: one of our favourite events of the month hosted by It’s Nice That, which brings together a selection of inspiring and entertaining speakers. This month’s event was all about sharing insights on working processes.

Illustrator Joey Yu showed us her colourful drawings of recent travels, puppeteers Jonny and Will played an IKEA ad that lets furniture move like humans, design studio B.A.M. talked about the rebrand of White Cube gallery, and last but not least, Wieden+Kennedy’s Department of New Realities showcased projects across technology and 3D design.

We loved every bit of it!
Our new HQ
So after a thousand unforgettable memories in Little Portland Street, we're delighted to say we have a new front door and swanky new address at 100 Oxford Street - a truly amazing space where we can now think, collaborate and create.

They say that home is not a place, it’s a feeling, and that home is the starting place of love, hope and dreams - so watch out for big things from Underscore's new HQ in the months ahead.
PAINTING BY NUMBERS
So many white walls in the new office... so many ideas!!

Here's a clue to where we ended up... well it's not really a move without throwing a few paint splashes around is it?!
Heraldry - the original brand definition
We've been having some fun rethinking shield designs whilst evolving our ideas for a recent client project.

There can't be many eras in history where the language of design meant more to people.
connecting the dots
Here we've been playing with such diverse themes as cultural, spiritual and aspirational symbolism in order to create an environmental pattern that can transfer to the physical space.
stay salty
Experimenting with colours and patterns to form a design language that floats your boat.

Individually we are one drop, together we are an ocean.
A font of knowledge
Big shout out to Eleni and Beatrix from Dalton Maag for coming and chatting to us about all things typography. We were fascinated to learn how they are seeing the work they produce not purely as typography, but also as pieces of software that have to work across a multitude of devices and applications. Just our type of thing!
Love is in the air
Sending lots of love from the Underscore studio to you this special Valentine’s Day. We’re pretty besotted with you already, but today especially it’s all about you!
New site drop
Over the past few months we have been collaborating with Frasers Property, a global real estate developer that owns and manages a diverse portfolio of business parks and residences in the UK. After a brand evolution and articulation exercise, we are pleased to announce the launch of a new website and brand film for Watchmoor Park. Check it out at www.watchmoorpark.com
OUR FIRST DIRTY WORD
Last night we attended the first of a series of events dedicated to dirty words, hosted by Protein Studios in Shoreditch. Not the kind of dirty words that you’re thinking of (cheeky), but rather the common design terms that are bandied endlessly, so much that they’ve become meaningless. And that makes them proper dirty words.

The first word up for discussion was exclusivity. Yesterday’s talk revolved around the question of how to mark out a product or brand as special in a world totally saturated by claims of exclusive products/brands/services. Following an intro to the topic, Sara Arnold - founder of Higher Studio, Thidarat Kaha - founder of Basement Six, and ebay_pieces, discussed their approach to building brands that are truly exclusive. Their conclusion - in order to create an experience that actually feels special, brands must make sure they tell a unique story. We couldn't agree more!
OUR NICER TUESDAY
This week we definitely had a “Nicer Tuesday”: one of our favourite events of the month hosted by It’s Nice That, which brings together a selection of inspiring and entertaining speakers. This month’s event was all about sharing insights on working processes.

Illustrator Joey Yu showed us her colourful drawings of recent travels, puppeteers Jonny and Will played an IKEA ad that lets furniture move like humans, design studio B.A.M. talked about the rebrand of White Cube gallery, and last but not least, Wieden+Kennedy’s Department of New Realities showcased projects across technology and 3D design.

We loved every bit of it!
Our new HQ
So after a thousand unforgettable memories in Little Portland Street, we're delighted to say we have a new front door and swanky new address at 100 Oxford Street - a truly amazing space where we can now think, collaborate and create.

They say that home is not a place, it’s a feeling, and that home is the starting place of love, hope and dreams - so watch out for big things from Underscore's new HQ in the months ahead.
PAINTING BY NUMBERS
So many white walls in the new office... so many ideas!!

Here's a clue to where we ended up... well it's not really a move without throwing a few paint splashes around is it?!
Heraldry - the original brand definition
We've been having some fun rethinking shield designs whilst evolving our ideas for a recent client project.

There can't be many eras in history where the language of design meant more to people.
connecting the dots
Here we've been playing with such diverse themes as cultural, spiritual and aspirational symbolism in order to create an environmental pattern that can transfer to the physical space.
stay salty
Experimenting with colours and patterns to form a design language that floats your boat.

Individually we are one drop, together we are an ocean.
It’s not you, it’s M.E
Bold typographic campaign including messaging to get the point of M.E sufferers across. Utilising a stroke to cover some of the wording, representing the way M.E sufferers feel: i.e that they’re being ignored.
Space. Reimagined.
A bold route that explores perspectives, just as we challenge the development perspectives of our clients and enhance the viewing and listening perspective of the audiences that will enjoy the spaces that we design
ALL SHAPES AND SIZES
Working with deconstructed shapes to reform the whole gives a metaphor of a brand with a thousand moving parts.
The hill
Taking inspiration from the idea of elevation and applying it to a distinctive narrative
TWENTY SOMETHING
A textured approach to promote a potential gallery in Mayfair, giving an instant connection between the space and the intended audience.
The Millicent
A female driven workplace fit for the modern woman
For the finer things
Bringing new life to a historic area through bold colours and shapes to appeal to a younger audience and promote the new quayside development
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