Similar to the elephants parade campaign in 2010, over 200 Easter eggs have been created by leading artists, designers, architects and jewellers which have been dotted around London in one big egg hunt.
The overall winner (chosen from random) will receive the ‘Diamond Jubilee Egg’ which is valued at over £100,000. With plenty of bizarre and wonderful designs from the comical ‘Where’s Wally’ egg to Sir Radley Scott’s contemporary entry, there’s a nice wide variety for everyone.
The event started on Tuesday the 21st of February and is running until the 3rd of April. The campaign will raise money for the Elephant Family and Action for Children.
This clever idea that uses the egg as the symbol of ‘new life’ which reflects the nature of the two charities. Overall this is a cracking idea which will bring great fun to the capital.
Visit the Fabergé big egg hunt for more information.