Virgin Atlantic has today revealed their plans to overhaul its ten year old in-flight entertainment system, in exchange for a more stylish and simple to use program, named JAM.

The system will allow passengers to e-mail, SMS and make calls from their own mobile phone whilst in the air.

They’re also taking air travel in a much more social direction, with passengers able to leave comments and advice on their destinations for other travellers to review and help plan their trip. They’ve even introduced dual-screening for Premium Economy and Upper Class passengers, with a touch screen handset separate to the main screen. You can read all about the new system on Virgin’s website.

The news of the up-to-the-minute entertainment system comes less than a month after the airline claimed to be looking into the possibility of making naughty novel ‘Fifty Shades of Grey’ available for passengers to enjoy as an audio book.

Whether plans for passengers to read the novel at 35,000 ft. go ahead remain to be seen, but you’ve got to admire the classic Virgin publicity machine as they never seem to miss an opportunity!


Today is a great day for new business
Today is a great day for new business