This Is Where We Live from 4th Estate on Vimeo

We love this. 4th Estate Publishing has created a fantastic 3 minute stop-motion animation made by stitching together individual photos into one fluid video.

They needed to set up and shoot approximately 2,700 separate photographs from 1,000 books to make the three minute film….now THAT is dedication!!!

1. Visual identity

Make sure your logo is fresh, current and contemporary. If it’s looking out-of-date then perhaps consider some subtle changes that bring it into 2009.

2. Innovation

Are you keeping up with the market? Make sure you keep on top of the latest technologies and designs in your field.

3. How old are your customers?

It’s a great thing to retain loyal customers, but make sure you are attracting newer and younger customers all the time so your audience doesn’t age with your brand.

4. Moving with market

You need to be constantly ahead of the market and in the mind of your customer.

5. The New Media Age

Get with the times and start using digital platforms to promote and enhance your offering.

We were tasked with creating a web design for ‘The Lakeland Cottage Company’. The style is very clean and simple allowing the images to do most of the talking… The site has now gone live and they are very pleased with our designs.

The client said, “I am very pleased with the look and functionality. Comments so far are are great – clean site – easiest to use. So all the boxes ticked and many thanks to all at Underscore.”

Check it out here if you fancy holidaying in England this year!