Underscore are an award winning team of creative thinkers, branding experts, and digital strategists with a big track record in brand development, corporate repositioning and place making communications.
Nice to meet you.

At underscore we get underneath brands and then add weight to their communications, it’s as simple as that. For our process please see below and for a full list of our services please click here.

Underscore are an award winning team of creative thinkers, branding experts, and digital strategists with a big track record in brand development, corporate repositioning and place making communications. Nice to meet you.


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At underscore we get underneath brands and then add weight to their communications, it’s as simple as that.
For our process please see below and for a full list of our services please click here.


Step one_ we discover

First we investigate your market, we review your data, your customers and the behaviours of your brand.

Next we look into the behaviours and characteristics of your potential audience or audience groups.

Step two_ we define

From here we can bring to life the brand stories that will communicate the special ingredient of your brand.

Then we consider the needs and environment of your customers, in order to best define your your potential routes to market.

Step three_ we deliver

The outcome may be a rebrand, a communications overhaul, a new digital platform or a global marketing campaign.

Lastly we monitor and report results to ensure our brand stories are delivering against your goals, and making a lasting brand connection.

Client comments

Underscore came back with a package of brand values, design guidelines and a ‘look and feel’ that would work across everything we do.
Ian Nuttall, co-founder, Xperiology.

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