branding

About Underscore

Underscore is a specialist branding agency with a big track record in brand, staff and customer engagement. For over a decade we have sought to promote like minded clients who believe that confident compelling creative work can bring their business positive returns.

We make an investment to understand how a client thinks, how their sector operates and how their customers behave, as then we can confidently speak the language of their business.

We actively promote campaigns that measure the effectiveness of our advice. Its a point of difference that builds confidence, trust and makes a client feel more like a business partner, which is ultimately how it should be.


Find out more

Latest Blog Entries

First time buyers flock to WestminsterThe London Affordable Homes Show took place on Saturday at the QEII Conference Centre in Westminster... // read more

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We’re hiringDo you speak our language? Underscore is one of London’s leading integrated ag... // read more

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Millennium Stadium Case Study by Underscore

The brief:

  • With over 1.3 Million visitors per year, two Rugby World Cups, six FA Cup Finals plus a plethora of major concerts and motorsport events on its CV, the Millennium Stadium is established as a world class must play, must visit venue.

The thinking:

  • World class brands need world class promotion as there is always competition for contracts and so Underscore were delighted to work with the Millennium Stadium to promote and enhance their brand proposition worldwide.

The results:

  • Very well received at the ILMC, more will now be revealed as we move to build and consolidate their vistor groups for sporting and other activities.
Millennium Stadium Branding Agency

Central London web site design

ST DAVIDS ACADEMY IDENTITY & ADVERTISING by Underscore

The brief:

  • Create a platform to launch St Davids Academy as the pre-eminent education facility in Wales.

The thinking:

  • The identity forms a circle of life and translated across a range of recycled papers to reflect a holistic and highly ethical educational approach. We then evolved our campaign to reflect the arts, music and sport the central focus of their alternative curriculum and pedagogy.

The results:

  • The response to the initial promotion has been excellent and the Academy looks sure to outstrip demand before even fully launched.
Identity London

THE POINT IDENTITY and MARKETING by underscore

The brief:

  • To launch Maltas first and only purposebuilt shopping and leisure destination to a business then customer audience.

The thinking:

  • Develop and identity and message that is clear and will be universally understood. Our campaign messages of get to it and dont miss it were carried across a number of relevant channels to build expectation from and then communicate key dates to interested parties

The results:

  • Our official launch was well attended by over 400 key parties, and after this we developed extensive guidelines to allow our client to work with more local suppliers with complete confidence that their message will remain consistent at all times.
marketing agency design & advertising

London website design

ST JOHNS WOOD IDENTITY and MARKETING by underscore

The brief:

  • Our client Warner estate wanted to establish and build an aspirational brand to promote the boutique retail offer at St Johns Wood.

The thinking:

  • Our central messages of the capitals best kept secret and its not for everybody were established to build and project an aspirational brand that would grow slowly over time. We entered into consultation with the retailers to ensure collective buy in and then allowed careful media placement and word of mouth to spread the word.

The results:

  • Initial responses were very positive although as a long term strategy it will be some time before the benefits are fully realised.
Retail Identity Retail Marketing

MARKET PLACE BRAND DEVELOPMENT by Underscorre

The brief:

  • Warner Estate approached us to create and develop a new name and brand strategy to accompany their major redevelopment programme, and reposition the venue as the destination of choice for fashion retail in the area.

The thinking:

  • A timeless brand to reflect the heritage of the location and stunning illustrations to position the fashion retail element. Supporting messages of fashion has a new home and its whats on the inside that counts were used to maintain trade across targeted direct mailings and on site information zones throughout the refurbishment programme.

The results:

  • The response to the trade campaign was excellent, a high profile events programme ensured a successful launch, and the tools are in place to ensure return visits will remain high and their customer database keeps growing.
brand engagement advertising agency london

website design uk

LANCOME IN-STORE MARKETING by underscore

The brief:

  • To design a range of eye-catching Instore Marketing material for Lancome on a range of their quality products.

The thinking:

  • Adhering closely to corporate guidelines whilst keeping a fresh innovative look to showcase their high quality products.

The results:

  • A delighted client and a great response in product sales is always considered to be a significant success!
identity advertising brand evolution

MAD CLOTHING and ADVERTISING by underscore

The brief:

  • The people at MAD (Make a Difference) needed an advertising campaign to promote their environmentally friendly clothing range.

The thinking:

  • A combination of dramatic landscape backdrop images supported stark photography of their product to create an image of cutting edge fashion in perfect harmony with mother nature.

The results:

  • Wear clothes that look the part and dont cost the earth. Whats not to like?
branding branding agencies uk

ONE PICCADILLY CIRCUS BRAND and MARKETING by underscore

The brief:

  • To reposition and market the Trocadero and surrounding attractions within Londons West End.

The thinking:

  • The campaign One Piccadilly Circus made an ironic point of the phrases Bloody tourists and Its like Piccadilly Circus round here to emphasise the bustle of this highly popular location. We then made our bold typographical style slightly out of focus to emulate the bright lights of the West End for which Piccadilly Circus is famous throughout the world.

The results:

  • Our unconventional approach has now been tested across a number of different platforms and certainly stand out from the crowd!
brand Marketing

EASIGRASS BRAND and MARKETING by underscore

The brief:

  • London based fake grass company, Easigrass, approached underscore to develop their brand.

The thinking:

  • Our first step was to research their overall market and to define with them the most lucrative sub markets to then target more heavily. Once done we moved quickly to deliver a fresh new identity and quirky style married to a bold brand message of the artificial grass company that asserts the quality of their product range, and instills confidence in the purchaser.

The results:

  • So far so good. A direct mail campaign to homes in select London neighbourhoods is supported by a great new website that allows customers to select the product and even self quote the installation cost.
Identity branding

NOW BRAND + MARKETING

The brief:

  • The people at NOW (No Other Way) have a unique brand promise to regenerate the land and people through environmentally focused business projects.

The thinking:

  • Create origami style visuals to act as a guide on how to make the difference, keep the visuals clean to give a serious tone to the branding whilst our green logo points towards the environmental side in an unobtrusive and subtle way

The results:

  • Different from other companies shouting about being green. We show it is a serious but ethically driven company with a personality and a soul.
Identity Branding