Underscore | London Branding, Digital & Design Agency

Underscore is a results driven branding, digital & design agency based in central London.
We get underneath brands, and add weight to their communications.

Hello there we’re underscore. An award winning agency team of creative thinkers, branding strategists & digital designers. Nice to meet you.

At underscore we get underneath brands and then add weight to their communications, it’s as simple as that. For our process please see below and for a full list of our services please click here.

Hello there we’re underscore. An award winning agency team of creative thinkers, branding strategists & digital designers. Nice to meet you.


strategic  branding

Branding is our life-blood. From researching customers, competitors and markets, right the way through to delivering new or repositioned brands, we cover every step needed to ensure results. .

smart  digital

We’ve spent many years mastering our digital craft. We design, develop and deliver for online audiences, offering all the tools that turn an Internet connection into an emotional connection.

creative  design

We design every day, but there’s nothing ‘everyday’ about our designs. We create, we capture or we do both, whatever is required, we’re always thinking and planning for the bigger picture.

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At underscore we get underneath brands, find their point of difference then we add weight to their communications.

For our three-step process please see below and for a full list of our services please click here

Step one_ the inspiration

At underscore we start by getting underneath your brand to understand what makes it special. This usually involves a review of objectives, audiences, aspirations and data.

Step two_ the brand

We then create rich and engaging brand stories that are as unique as they are memorable to add some weight, and we relay this information online, offline and everywhere in-between.

Step three_ the connection

From here we review performance and metrics to make sure your brand story makes a positive and lasting emotional connection, and your brand experience lives up to its promise.

Client comments

You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed.
Tareq al—Arab, Deputy Head of Press, German Embassy.
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