Branding and Digital Design Agency London

+44 (0)20 7631 8400
info@underscore.co.uk

Hello there,
we’re underscore.
An award-winning agency team of creative thinkers,
branding strategists and digital designers.
Nice to meet you
We create an emotional connection between brands and their customers
based on metrics, markets and motivations.
We get underneath brands
Since 1999 our thinking has been tested by everyone
from start ups to stadia and from embassies to palaces.
And we add some weight
Our work helps draw attention, increase value, change perceptions
or pull a crowd. So what’s your brand story?

Featured work

View all work

Sustainable brand communications

Olam International

Corporate and Internal Communications

Full communications review to assist an award winning sustainable brewery with their business expansion

West Berkshire Brewery

Rebrand & e-commerce

Underscore deliver the brand and strategy for an online revolution, harnessing the power of social networks.

Wish Genie

Brand, strategy and website

Rebrand & communications to help a major London venue attract and connect with a range of new audiences.

Alexandra Palace

Rebrand & communications

Award winning long term integrated campaign to drive customer traffic and build loyalty at a London retail destination.

Duke of York Square

Event Branding & Destination Marketing

Repositioning the tone of voice, images and communications approach for tesco food for their customers and staff

Tesco

Repositioning food communications

A quirky and unique identity for a vibrant new restaurant in the heart of Soho, where it's all about the mangoes.

Madd

Brand creation and website

Getting the word out about Wolves new kit, engaging fans with a powerful message and increasing web traffic through viral and social media.

Wolves FC

Microsite & Social media

Pretzel's website keeps their audiences as the focus and social media at the forefront.

Pretzel Films

Website, mobile & brand evolution

Building a distinct group of brands for a connected group of companies specialising in exhibitions for the stadia sector.

Xperiology

Brand identity & digital

A stunning campaign running in tandem with the infamous flower show, designed to raise awareness and boost retail sales within this royal London borough.

Cadogan

Chelsea in Bloom

Getting the message to the customer on a personal level, using online and print campaigns to drive over 4,000 new registrations and increase social media followers by 75%.

L&Q

Property Love Campaign

Award-winning campaign linking cutting-edge mobile, social and environmental media, and increasing customer enquiries by 72%.

L&Q

Home Tweet Home Campaign

Crafting the perfect message to inspire interest in the German language, and encourage people in the UK to learn it.

German Embassy

Think German Campaign

A website solution with clearly defined user insights and the user experience kept at the core.

Morzine Immobilier

Online & Experience

Working together with the people who know it best, workshops with residents and local community helped define the values and create the identity of a colourful new Margate.

Margate

Brand, Campaign & Toolkit

Promotional campaign bringing festive shoppers, excited children and a little Christmas magic to Duke of York Square.

Cadogan

Duke of York Square Christmas

Transforming Boris Johnson's Housing Options service into an attractive and inclusive brand, giving Londoners the best chance to get on the property ladder.

First Steps

Brand delivery & communications

Digital solutions and content management for a global leader in sport security.

ICSS

Websites design & brand evolution

News, views and insights

View all underscore news

Underscore shortlisted for Property Marketing Award

Friday, June 14th, 2013

Underscore are delighted to announce we have been shortlisted for this year’s PMA’s for our work with the regeneration of Alexandra…

Read full story

http://www.underscore.co.uk/news/underscore-shortlisted-for-property-marketing-award/

http://www.underscore.co.uk/news/a-new-flat-ui-for-ios/

http://www.underscore.co.uk/news/underscore-is-rebranding-the-broadgate-circle/

http://www.underscore.co.uk/news/deverell-smith-recruits-underscore-for-major-rebrand/

http://www.underscore.co.uk/news/underscore-is-branding-the-money-charity/

http://www.underscore.co.uk/news/why-underscore-tells-stories/

http://www.underscore.co.uk/news/portraits-of-the-queen-for-coronation-stamps/

http://www.underscore.co.uk/news/chelsea-in-bloom-2013/

http://www.underscore.co.uk/insights/seo-is-it-me-youre-looking-for/

http://www.underscore.co.uk/news/watch-this-space-2/

http://www.underscore.co.uk/news/evernote-reaches-4-million-users-in-china/

Our process

At underscore we get underneath brands then add weight to their communications, its as simple as that. Our portfolio of work ranges from advertising and branding to mobile, websites and online campaigns.

underscore

We discover

First we need to understand your product, your audience and what your existing data is telling us.

We can then begin to uncover 'what it is' that sets you apart from your competitors.

We define

Next we conduct research to understand how your sector operates and how your customers behave.

This lets us create personas or 'brand worlds' that can summarise the characteristics, needs, and environment of a customer.

We deliver

Whether it's a brand strategy, business collateral, campaign or website design, everything starts with a single idea or concept.

Once launched we then review results and responses to ensure a positive and lasting customer engagement.

Interested in working together?

If you think underscore might be a good fit for a project you’re planning, please feel free to send us your brief and we’ll get back to you as soon as possible.

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Hello there, we’re underscore.

Nice to meet you

We get underneath brands

And we add some weight