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Homegrown

Business as unusual

Digital Transformation
Members Club
Social Events

Home Grown is one of London’s leading members club for entrepreneurs. They came to Underscore to build a better digital community for their brand, so we needed to ensure that our strategic solution could connect the dots more easily between the club itself and their membership.

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Services
Brand Identity
Communications
Corporate Change
Digital Design
Digital Marketing
Placemaking
Sector
Lifestyle
Property
Inside homegrown members club
Man holding a phone with circles showcasing his connections to the members club

A rebrand to celebrate the unique connectivity and personality at Home Grown.

Homegrown logo working at different sizings
05k

in the community of entrepreneurs, professionals and investors at HomeGrown

Homegrown tv presentation

We connected the dots between the club itself and their membership.

Homegrown app profile
Homegrown desktop website view
Club of the year

Members Club of the Year by London lifestyle awards.

Inside homegrown members club

We love the new website from Underscore as it reflects both our unique ecosystem and our club facilities in equal measure. It also provides an amazing platform for members to share knowledge and contacts through our webinars and our virtual events.

Jessica Barwell
Marketing Communications Manager
Homegrown poster advertisement
Today is a great day for new business!       
Today is a great day for new business!       
Today is a great day for new business!