Business as unusual
Home Grown is one of London’s leading members club for entrepreneurs. They came to Underscore to build a better digital community for their brand, so we needed to ensure that our strategic solution could connect the dots more easily between the club itself and their membership.
Our digital solution featured a new messaging and creative approach based on desired customer targets, then we integrated multiple APIs and a CRM to help members connect better online, showcase and book digital events such as webinars and also to help members book private spaces to meet.
A rebrand to celebrate the unique connectivity and personality at Home Grown.
in the community of entrepreneurs, professionals and investors at HomeGrown
We connected the dots between the club itself and their membership.
Members Club of the Year 2020 by London lifestyle awards.
We love the new website from Underscore as it reflects both our unique ecosystem and our club facilities in equal measure. It also provides an amazing platform for members to share knowledge and contacts through our webinars and our virtual events.
Marketing Communications Manager