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97
Insights
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![2023 Sector Trends… Opportunities ahead](https://www.underscore.co.uk/wp-content/uploads/2023/01/02.jpg)
Trends
2023 Sector Trends… Opportunities ahead
![NFTs: The future of events?](https://www.underscore.co.uk/wp-content/uploads/2022/05/Mayweather-Dubai-720x401.jpg)
Insights
NFTs: The future of events?
![Are multi-branded dark kitchens the future for hospitality?](https://www.underscore.co.uk/wp-content/uploads/2022/05/article-dark-kitchen-720x376.jpg)
Insights | Trends
Are multi-branded dark kitchens the future for hospitality?
![How brands reach people across the digital landscape](https://www.underscore.co.uk/wp-content/uploads/2022/12/Meta-Horizon-Worlds.jpeg)
Insights
How brands reach people across the digital landscape
![Six Web Design Trends to expect in 2022](https://www.underscore.co.uk/wp-content/uploads/2022/01/pexels-pixabay-39828.jpg)
Trends
Six Web Design Trends to expect in 2022
![Wrapping up 2021](https://www.underscore.co.uk/wp-content/uploads/2021/12/color-of-year-720x387.jpg)
Trends
Wrapping up 2021
![Great Portland Estates officially rebrands to GPE!](https://www.underscore.co.uk/wp-content/uploads/2022/12/benjamin-davies-Oja2ty_9ZLM-unsplash.jpg)
Work
Great Portland Estates officially rebrands to GPE!
![Christmas time, mistletoe and Winehouse](https://www.underscore.co.uk/wp-content/uploads/2021/12/OX-.jpeg)
Culture
Christmas time, mistletoe and Winehouse
![How can we avoid greenwashing?](https://www.underscore.co.uk/wp-content/uploads/2021/11/coppppp.jpeg)
Insights
How can we avoid greenwashing?
Discover more
![2023 Sector Trends… Opportunities ahead](https://www.underscore.co.uk/wp-content/uploads/2023/01/02.jpg)
Trends
2023 Sector Trends… Opportunities ahead
![NFTs: The future of events?](https://www.underscore.co.uk/wp-content/uploads/2022/05/Mayweather-Dubai-720x401.jpg)
Insights
NFTs: The future of events?
![Are multi-branded dark kitchens the future for hospitality?](https://www.underscore.co.uk/wp-content/uploads/2022/05/article-dark-kitchen-720x376.jpg)
Insights | Trends
Are multi-branded dark kitchens the future for hospitality?
![How brands reach people across the digital landscape](https://www.underscore.co.uk/wp-content/uploads/2022/12/Meta-Horizon-Worlds.jpeg)
Insights
How brands reach people across the digital landscape
![Six Web Design Trends to expect in 2022](https://www.underscore.co.uk/wp-content/uploads/2022/01/pexels-pixabay-39828.jpg)
Trends
Six Web Design Trends to expect in 2022
![Wrapping up 2021](https://www.underscore.co.uk/wp-content/uploads/2021/12/color-of-year-720x387.jpg)
Trends
Wrapping up 2021
![Great Portland Estates officially rebrands to GPE!](https://www.underscore.co.uk/wp-content/uploads/2022/12/benjamin-davies-Oja2ty_9ZLM-unsplash.jpg)
Work
Great Portland Estates officially rebrands to GPE!
![Christmas time, mistletoe and Winehouse](https://www.underscore.co.uk/wp-content/uploads/2021/12/OX-.jpeg)
Culture
Christmas time, mistletoe and Winehouse
![How can we avoid greenwashing?](https://www.underscore.co.uk/wp-content/uploads/2021/11/coppppp.jpeg)
Insights
How can we avoid greenwashing?
![Designing our future, a vegan apology and must-see exhibitions!](https://www.underscore.co.uk/wp-content/uploads/2021/10/cadbury.jpeg)
Culture | News
Designing our future, a vegan apology and must-see exhibitions!
![Pringles, McPlants and Products galore!](https://www.underscore.co.uk/wp-content/uploads/2023/01/Mask-Group-4372@2x.jpg)
News
Pringles, McPlants and Products galore!
![22 Years of Underscore](https://www.underscore.co.uk/wp-content/uploads/2021/09/i-mac-image-1.jpg)
Culture
22 Years of Underscore
![What the NFT?](https://www.underscore.co.uk/wp-content/uploads/2021/09/Etherum-720x303.jpg)
Insights
What the NFT?
![Better design in our new world](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-4338@2x.jpg)
Insights | Trends
Better design in our new world
![The implications of decentralisation & the role of tech](https://www.underscore.co.uk/wp-content/uploads/2021/06/decentralization-banner-720x480.jpg)
Insights
The implications of decentralisation & the role of tech
![How flexible working is impacting real estate](https://www.underscore.co.uk/wp-content/uploads/2021/06/flexible-workspaces-720x480.jpg)
Insights
How flexible working is impacting real estate
![Feeding the future](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-4338124543@2x.jpg)
Insights | Trends
Feeding the future
![Beware of Brand Imitations: The Lesson of Two Caterpillars](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-41111@2x.jpg)
News
Beware of Brand Imitations: The Lesson of Two Caterpillars
![We are what we eat…](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-4331@2x.jpg)
Trends
We are what we eat…
![Is Amazon Fresh the future of retail?](https://www.underscore.co.uk/wp-content/uploads/2021/03/Amazon-720x480.jpg)
Insights | Trends
Is Amazon Fresh the future of retail?
![Brand Sustainability](https://www.underscore.co.uk/wp-content/uploads/2023/01/Mask-Group-4372221@2x.jpg)
Insights | Trends
Brand Sustainability
![The Rise of Brand Accountability](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-34338@2x.jpg)
Work
The Rise of Brand Accountability
![What’s the future for Tech Brands?](https://www.underscore.co.uk/wp-content/uploads/2021/02/boitumelo-phetla-eJFJjU7yUtc-unsplash.jpg)
Insights | Trends
What’s the future for Tech Brands?
![Ten things that weren’t so bad in 2020](https://www.underscore.co.uk/wp-content/uploads/2020/12/Image_02_3840x2560.jpg)
Trends
Ten things that weren’t so bad in 2020
![Sustainability 2021: The trends in your sector](https://www.underscore.co.uk/wp-content/uploads/2020/11/banner-image.jpg)
Trends
Sustainability 2021: The trends in your sector
![Festival of marketing virtual event](https://www.underscore.co.uk/wp-content/uploads/2020/10/EkN0IBrU0AACgOs.jpeg)
Insights | Trends
Festival of Marketing 2020: What we learned
![Download now: “The Key to your Industry” white paper](https://www.underscore.co.uk/wp-content/uploads/2020/09/industry-whitepaper-optimised.jpg)
Trends
Download now: “The Key to your Industry” white paper
![21 things we’ve missed about London](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-4328@2x.jpg)
Culture
21 things we’ve missed about London
![Meet our new Underscore members](https://www.underscore.co.uk/wp-content/uploads/2020/09/P1960543.jpg)
Culture
Meet our new Underscore members
![Fancy a £1.5 million face mask?](https://www.underscore.co.uk/wp-content/uploads/2020/09/ap-20222642286308.jpg)
Trends
Fancy a £1.5 million face mask?
![Unlocking Culture: Our favourite exhibition this month](https://www.underscore.co.uk/wp-content/uploads/2020/09/Marilyn.jpg)
Culture | Trends
Unlocking Culture: Our favourite exhibition this month
![Unlocking brands in lockdown: What we did this summer](https://www.underscore.co.uk/wp-content/uploads/2020/09/DSCF0466.jpg)
Insights | Work
Unlocking brands in lockdown: What we did this summer
![We Schedule It: Launching a brand in 4 weeks](https://www.underscore.co.uk/wp-content/uploads/2020/09/WSI-4.jpg)
Work
We Schedule It: Launching a brand in 4 weeks
![Strategies to help the High Street](https://www.underscore.co.uk/wp-content/uploads/2020/07/charlie-green-yAMPbrx-vQE-unsplash.jpg)
Insights | Trends
Strategies to help the High Street
![10 Ways to use Zoom, you may not know about](https://www.underscore.co.uk/wp-content/uploads/2020/05/prateek-katyal-6jYnKXVxOjc-unsplash-1-scaled.jpg)
Insights
10 Ways to use Zoom, you may not know about
![Why Brand matters more than ever](https://www.underscore.co.uk/wp-content/uploads/2020/05/sunday-banner2@2x-scaled.jpg)
News | Trends
Why Brand matters more than ever
![Leaving lockdown: What comes next?](https://www.underscore.co.uk/wp-content/uploads/2020/05/trends-thumb.jpg)
Insights
Leaving lockdown: What comes next?
![A little thank you #homeinspirations](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-12402@2x.jpg)
Culture
A little thank you #homeinspirations
![Under Lockdown: The New Normal](https://www.underscore.co.uk/wp-content/uploads/2020/04/lockdown-grid.jpg)
Culture
Under Lockdown: The New Normal
![Top Branding Comment](https://www.underscore.co.uk/wp-content/uploads/2020/03/apex-image1.jpg)
News | Work
Top Branding Comment
![Branding The Future](https://www.underscore.co.uk/wp-content/uploads/2020/03/apex-image2.jpg)
Work
Branding The Future
![The Foodology Kitchen](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-43385645@2x.jpg)
Work
The Foodology Kitchen
![A year of change](https://www.underscore.co.uk/wp-content/uploads/2019/12/Upload_02.jpg)
Culture | Trends
A year of change
![Workplaces to feel your best](https://www.underscore.co.uk/wp-content/uploads/2019/10/AIS_Makuria_uncovered.jpg)
Culture | Trends
Workplaces to feel your best
![Festival of Marketing](https://www.underscore.co.uk/wp-content/uploads/2019/10/UN_FOM_underworld-08.jpg)
Insights
Festival of Marketing
![Meet Matteo](https://www.underscore.co.uk/wp-content/uploads/2019/10/matteo-grid.jpg)
Culture
Meet Matteo
Culture | Insights
Get Sh*t Done
![It’s all about experience](https://www.underscore.co.uk/wp-content/uploads/2019/09/consumer-grid.jpg)
Insights
It’s all about experience
![A perfect fit](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-4338123412@2x.jpg)
Work
A perfect fit
![Meet Benson](https://www.underscore.co.uk/wp-content/uploads/2019/09/UN_BENSONNNN-05.jpg)
Culture
Meet Benson
![Team night out](https://www.underscore.co.uk/wp-content/uploads/2022/12/Mask-Group-43121@2x.jpg)
Culture
Team night out
![20 Years Young](https://www.underscore.co.uk/wp-content/uploads/2019/09/20yearsyoungbanner.png)
Culture | News
20 Years Young
![Happy anniversary!](https://www.underscore.co.uk/wp-content/uploads/2019/09/P1910289_social.jpg)
Culture
Happy anniversary!
![20 years young](https://www.underscore.co.uk/wp-content/uploads/2019/09/U-01_underworld.jpg)
Culture
20 years young
![Let’s talk typography](https://www.underscore.co.uk/wp-content/uploads/2019/09/pocketbook_social_banner.jpg)
News | Work
Let’s talk typography
![Work in progress](https://www.underscore.co.uk/wp-content/uploads/2019/09/UN_Centred-13-1.jpg)
Culture
Work in progress
![A Designer’s Role in Political Times](https://www.underscore.co.uk/wp-content/uploads/2019/09/markus-spiske-OlGovwWYt8M-unsplash.jpg)
Trends
A Designer’s Role in Political Times
![Brand Sustainability](https://www.underscore.co.uk/wp-content/uploads/2019/08/Cover2.jpg)
Insights | Trends
Brand Sustainability
![Nicer Tuesdays](https://www.underscore.co.uk/wp-content/uploads/2019/08/nicertuesdays_02.jpg)
Culture
Nicer Tuesdays
![How AI is shaping the Future](https://www.underscore.co.uk/wp-content/uploads/2019/08/UN_Article_Tess-02.jpg)
Trends
How AI is shaping the Future
Work
AIS is Live
![Meet Sam](https://www.underscore.co.uk/wp-content/uploads/2019/08/UN_Sam-03-1.jpg)
Culture
Meet Sam
![Making spaces into places](https://www.underscore.co.uk/wp-content/uploads/2019/08/U_placemaking_article-banner.jpg)
Insights
Making spaces into places
![The heart of Co-op](https://www.underscore.co.uk/wp-content/uploads/2019/08/U_social_coop_2.jpg)
Work
The heart of Co-op
![Data driven brand building: Where we are now](https://www.underscore.co.uk/wp-content/uploads/2019/08/UN_data-10.jpg)
Trends
Data driven brand building: Where we are now
![Smarter Football Analysis](https://www.underscore.co.uk/wp-content/uploads/2019/08/U_football_radar_underworld-1.jpg)
Work
Smarter Football Analysis
![Underscore Olympics 2019](https://www.underscore.co.uk/wp-content/uploads/2019/07/sportsday2.jpg)
Culture
Underscore Olympics 2019
![Generation Rent: Reaching the priced out](https://www.underscore.co.uk/wp-content/uploads/2019/07/rent2_banner.jpg)
Insights
Generation Rent: Reaching the priced out
![Augmented Reality: The Here and Now](https://www.underscore.co.uk/wp-content/uploads/2019/07/patrick-tomasso-KGcLJwIYiac-banner.jpg)
Insights
Augmented Reality: The Here and Now
![Willmott Dixon Interiors](https://www.underscore.co.uk/wp-content/uploads/2019/07/Artboard-4-Underworld.jpg)
Work
Willmott Dixon Interiors
![The future of property](https://www.underscore.co.uk/wp-content/uploads/2019/07/IMG_20190719_125308-1-scaled.jpg)
Trends
The future of property
![Purpose Driven Brands: What you need to know](https://www.underscore.co.uk/wp-content/uploads/2019/07/backpack-blue-brand-1889988_banner.jpg)
Insights | Trends
Purpose Driven Brands: What you need to know
![Chris Worsfold](https://www.underscore.co.uk/wp-content/uploads/2019/07/IMG_3672-e1562944991172-1.jpg)
Culture
Chris Worsfold
![Keeping it Local: What brands need to know](https://www.underscore.co.uk/wp-content/uploads/2019/07/social_local.jpg)
Insights
Keeping it Local: What brands need to know
![Meet Zoe](https://www.underscore.co.uk/wp-content/uploads/2019/07/UN_Zoe-post3-04.jpg)
Culture
Meet Zoe
![Absolutely Stevie Wonderful](https://www.underscore.co.uk/wp-content/uploads/2019/07/U_stevie_wonder_02.jpg)
Culture
Absolutely Stevie Wonderful
Culture
Work in progress
![Say hello to our people!](https://www.underscore.co.uk/wp-content/uploads/2019/05/UN_Laura-post_underworld-05.jpg)
Culture
Say hello to our people!
![Unpacking Gen Z](https://www.underscore.co.uk/wp-content/uploads/2019/07/Article_banner_GenZ-06.jpg)
Trends
Unpacking Gen Z
![Another Nicer Tuesday](https://www.underscore.co.uk/wp-content/uploads/2019/06/UN_nicertuesdays_may_2.jpg)
Culture
Another Nicer Tuesday
![Learning to use Google Analytics data](https://www.underscore.co.uk/wp-content/uploads/2019/05/UncoverdGA-Article5.png)
Insights
Learning to use Google Analytics data
![New RTLAdConnect Website](https://www.underscore.co.uk/wp-content/uploads/2019/05/1200x1200option-for-img-2-copy-3-1.jpg)
Work
New RTLAdConnect Website
![Here we grow!](https://www.underscore.co.uk/wp-content/uploads/2019/05/IMG_3617_news_2-1.jpg)
Culture
Here we grow!
![The Golden Rules of a Brighter Rebrand](https://www.underscore.co.uk/wp-content/uploads/2019/05/rebranding_uncovered-04.png)
Insights
The Golden Rules of a Brighter Rebrand
![Rewarding Hoarding](https://www.underscore.co.uk/wp-content/uploads/2019/05/20_underworld-1.jpg)
Work
Rewarding Hoarding
![Inspiring Stuff](https://www.underscore.co.uk/wp-content/uploads/2019/04/UN_kingscross_2.jpg)
News
Inspiring Stuff
![Choosing the perfect colour](https://www.underscore.co.uk/wp-content/uploads/2019/04/U_banner_colour-17.jpg)
Insights | Trends
Choosing the perfect colour
Culture
#takeheed
![Flying high for the weekend](https://www.underscore.co.uk/wp-content/uploads/2019/04/hand.jpg)
News
Flying high for the weekend
![Brands we love: T2](https://www.underscore.co.uk/wp-content/uploads/2019/04/T2_image_uncovered.jpg)
Trends
Brands we love: T2
![Is Exclusivity a Lost Concept?](https://www.underscore.co.uk/wp-content/uploads/2019/03/malvestida-magazine-458582-unsplash.jpg)
Trends
Is Exclusivity a Lost Concept?
![Brands we love: Carhartt](https://www.underscore.co.uk/wp-content/uploads/2019/03/IMG_3473_banner.jpg)
Culture
Brands we love: Carhartt
![What’s for lunch?](https://www.underscore.co.uk/wp-content/uploads/2019/03/Handsome_Frank_underworld_2.jpg)
Culture
What’s for lunch?
![We’ve been glugging!](https://www.underscore.co.uk/wp-content/uploads/2019/03/glug_event_march.jpg)
Culture
We’ve been glugging!
![Brands we love: Lush](https://www.underscore.co.uk/wp-content/uploads/2019/01/lush-uncovered-02.png)
Culture
Brands we love: Lush
![#BalanceforBetter](https://www.underscore.co.uk/wp-content/uploads/2019/03/P1900807_underworld-1-scaled.jpg)
Culture
#BalanceforBetter
![Brands we love: McSweeney’s](https://www.underscore.co.uk/wp-content/uploads/2019/03/insta-books.jpg)
Culture
Brands we love: McSweeney’s
![The Experience of Travel](https://www.underscore.co.uk/wp-content/uploads/2019/03/travel.jpg)
Insights | Trends
The Experience of Travel
![These pancakes are flipping delicious!](https://www.underscore.co.uk/wp-content/uploads/2019/03/IMG_3306_underworld.jpg)
Culture
These pancakes are flipping delicious!
![Brands we love: Karma Cola](https://www.underscore.co.uk/wp-content/uploads/2019/01/karma-uncovered-01.png)
Culture | News
Brands we love: Karma Cola
![It’s time you met Sam](https://www.underscore.co.uk/wp-content/uploads/2019/02/Itstimeyoumetsam.png)
Work
It’s time you met Sam
![A more natural looking year](https://www.underscore.co.uk/wp-content/uploads/2019/02/Uncovered-natural-photos.jpg)
Culture | Trends
A more natural looking year
![A font of knowledge](https://www.underscore.co.uk/wp-content/uploads/2019/02/Dalton-Maag-Underscore-London-2.jpg)
Culture
A font of knowledge
![Love is in the air](https://www.underscore.co.uk/wp-content/uploads/2019/02/U_valentinesday_underworld-18-scaled.jpg)
Culture
Love is in the air
![New site drop](https://www.underscore.co.uk/wp-content/uploads/2019/02/Watchmoor_newweb_03.jpg)
Work
New site drop
![Our First Dirty Word](https://www.underscore.co.uk/wp-content/uploads/2019/02/event_protein_studio_02.jpg)
Culture
Our First Dirty Word
![Brands we love: Orangina](https://www.underscore.co.uk/wp-content/uploads/2019/02/article_pattern_orangina.jpg)
Culture | News
Brands we love: Orangina
![Our nicer Tuesday](https://www.underscore.co.uk/wp-content/uploads/2019/02/1200x1778_underscore_2.jpg)
Culture
Our nicer Tuesday
![A brighter future for housing?](https://www.underscore.co.uk/wp-content/uploads/2019/02/UN_article_futurehousing_smaller.jpg)
Insights
A brighter future for housing?
![Setting the scene: Show & tell](https://www.underscore.co.uk/wp-content/uploads/2019/01/Video-Player-PSD-Mockup2_resized.jpg)
Trends
Setting the scene: Show & tell
![Will CGIs take over catwalks?](https://www.underscore.co.uk/wp-content/uploads/2019/01/InnovationPic2.jpg)
Insights
Will CGIs take over catwalks?
![Our new HQ](https://www.underscore.co.uk/wp-content/uploads/2019/01/WeMoved1200x1200.jpg)
Culture
Our new HQ
![Brands we love: Moleskine](https://www.underscore.co.uk/wp-content/uploads/2019/01/moleskine_notebooks_resized.jpg)
Culture | News
Brands we love: Moleskine
![The rise of sustainable luxury](https://www.underscore.co.uk/wp-content/uploads/2019/01/jakob-owens-104502-unsplash-2.jpg)
Trends
The rise of sustainable luxury
![Painting by Numbers](https://www.underscore.co.uk/wp-content/uploads/2018/12/1200x1778option-for-img-2.jpg)
Culture
Painting by Numbers
![What’s hot (and not) in design](https://www.underscore.co.uk/wp-content/uploads/2018/04/alice-achterhof-85968-unsplash.jpg)
Trends
What’s hot (and not) in design
![A fascination with face](https://www.underscore.co.uk/wp-content/uploads/2018/03/jakob-owens-104502-unsplash.jpg)
Trends
A fascination with face
![The future of…Marketing](https://www.underscore.co.uk/wp-content/uploads/2018/02/Marketing.jpg)
Trends
The future of…Marketing
![The Future of….Co-working Spaces](https://www.underscore.co.uk/wp-content/uploads/2018/02/Artboard-7.png)
Trends
The Future of….Co-working Spaces
![The Future of…Video Advertising](https://www.underscore.co.uk/wp-content/uploads/2018/02/Snackable-Content.jpg)
Trends
The Future of…Video Advertising
![The future of…Fabulous Food](https://www.underscore.co.uk/wp-content/uploads/2018/02/Globe-Plate.jpg)
Trends
The future of…Fabulous Food
![The future of… Sustainability](https://www.underscore.co.uk/wp-content/uploads/2018/02/Sustainability.jpg)
Insights | Trends
The future of… Sustainability
![The future of… Office Space Design](https://www.underscore.co.uk/wp-content/uploads/2018/02/Office-Space.jpg)
Trends
The future of… Office Space Design
![The future of… Retail](https://www.underscore.co.uk/wp-content/uploads/2018/01/Retail-Robot.jpg)
Insights | Trends
The future of… Retail
![The future of… Placemaking](https://www.underscore.co.uk/wp-content/uploads/2018/01/Place-Making.jpg)
Insights | Trends
The future of… Placemaking
![The future of… Luxury Travel](https://www.underscore.co.uk/wp-content/uploads/2018/01/Luxury-Travel.jpg)
Insights | Trends
The future of… Luxury Travel
![The future of… Business Travel](https://www.underscore.co.uk/wp-content/uploads/2018/01/Artboard-1-copy-1.png)
Insights | Trends
The future of… Business Travel
![The Future of… Insurance](https://www.underscore.co.uk/wp-content/uploads/2018/02/Insurance.jpg)
Insights | Trends
The Future of… Insurance
![Brand & strategy agency of the year!](https://www.underscore.co.uk/wp-content/uploads/2020/04/img8@2x.jpg)
Culture | Work
Brand & strategy agency of the year!
![Is luxury the new essential?](https://www.underscore.co.uk/wp-content/uploads/2017/10/Article_Shot.jpg)
Insights
Is luxury the new essential?
![More compelling results.](https://www.underscore.co.uk/wp-content/uploads/2017/07/letterhead-mock-up.jpg)
Work
More compelling results.
![Happy 18th Birthday Underscore](https://www.underscore.co.uk/wp-content/uploads/2017/09/Underscore_18th_image.png)
Culture
Happy 18th Birthday Underscore
![How to raise your agency’s profile: Become a TV star!](https://www.underscore.co.uk/wp-content/uploads/2017/08/uncovered-neil-article.jpg)
Culture | Insights
How to raise your agency’s profile: Become a TV star!
![Production rolls on for Quintessentially](https://www.underscore.co.uk/wp-content/uploads/2017/08/UN-NewsHeader-Quintessentially-1600x800.jpg)
Work
Production rolls on for Quintessentially
![What do you stand for… How important is brand culture?](https://www.underscore.co.uk/wp-content/uploads/2017/06/rawpixel-com-250087-1-e1498496022134.jpg)
Culture | Insights
What do you stand for… How important is brand culture?
![Artificial Intelligence and Travel: A New Relationship](https://www.underscore.co.uk/wp-content/uploads/2017/06/SAM_FOR-PRESS-RELEASE_6.jpg)
Trends
Artificial Intelligence and Travel: A New Relationship
![Breaking News](https://www.underscore.co.uk/wp-content/uploads/2017/05/UN_Social-Avatar-.jpg)
Culture | Work
Breaking News
![The brands changing the London landscape](https://www.underscore.co.uk/wp-content/uploads/2017/05/Boxpark-square.jpg)
Insights
The brands changing the London landscape
![Our new masterpiece for Brighton Pier](https://www.underscore.co.uk/wp-content/uploads/2017/05/Brighton-Families-HD-v5.mp4.00_01_17_24.Still010.png)
Work
Our new masterpiece for Brighton Pier
![The Reinvention of Packaging](https://www.underscore.co.uk/wp-content/uploads/2017/05/Widescreen_Pull.jpg)
Insights
The Reinvention of Packaging
![The rise of the own-brand](https://www.underscore.co.uk/wp-content/uploads/2017/04/1325088_Sainsbury_s_Brixton_world_foods_section.jpg)
Trends
The rise of the own-brand
![We Should All Be Consultants](https://www.underscore.co.uk/wp-content/uploads/2017/04/gordon-williams-227911.jpg)
Trends
We Should All Be Consultants
![Meet Sam the AI pocket travel assistant](https://www.underscore.co.uk/wp-content/uploads/2017/03/FCM-TravelShow-3_edited.jpg)
Work
Meet Sam the AI pocket travel assistant
![Five Things We Learned From A Twitter Pro](https://www.underscore.co.uk/wp-content/uploads/2017/02/Pippa-Image03.jpg)
Insights
Five Things We Learned From A Twitter Pro
![Could 3D camera tech be the next big mobile innovation?](https://www.underscore.co.uk/wp-content/uploads/2017/02/mobile_innovation_iphone_feature.jpg)
News | Trends
Could 3D camera tech be the next big mobile innovation?
![Iconic Nokia 3310 mobile phone set to make a return](https://www.underscore.co.uk/wp-content/uploads/2017/02/nokia_3310_feature.jpg)
Culture | News
Iconic Nokia 3310 mobile phone set to make a return
![Engaging the millennial traveller](https://www.underscore.co.uk/wp-content/uploads/2017/02/articleimageone.jpg)
Trends | Work
Engaging the millennial traveller
![When should brands make political statements?](https://www.underscore.co.uk/wp-content/uploads/2017/02/brand_values_audi_banner.jpg)
Insights
When should brands make political statements?
![A bold new direction for sports branding?](https://www.underscore.co.uk/wp-content/uploads/2017/02/sports_branding_Juventus_feature.jpg)
News
A bold new direction for sports branding?
![Sustainable branding: How being good can be good for business](https://www.underscore.co.uk/wp-content/uploads/2017/01/sustainable_branding_feature.jpg)
Trends
Sustainable branding: How being good can be good for business
![Britain’s appetite for gourmet fast food](https://www.underscore.co.uk/wp-content/uploads/2017/01/gourmet_fast_food_banner.jpg)
Trends
Britain’s appetite for gourmet fast food
![Amazon’s Alexa dominates CES 2017](https://www.underscore.co.uk/wp-content/uploads/2016/11/AmazonMusic_voice_control_technology_feature.jpg)
News
Amazon’s Alexa dominates CES 2017
![Exclusive rights to the ‘blackest black’ or ‘pinkest pink’?](https://www.underscore.co.uk/wp-content/uploads/2017/01/blackest_black_Anish_Kapoor_feature.jpg)
Culture
Exclusive rights to the ‘blackest black’ or ‘pinkest pink’?
![New year, new brands: tools to shape your brand in 2017](https://www.underscore.co.uk/wp-content/uploads/2017/01/NYNB-Image01.jpg)
Insights | Trends
New year, new brands: tools to shape your brand in 2017
![Buying into the ‘New’](https://www.underscore.co.uk/wp-content/uploads/2017/01/newyear_bannerimage.jpg)
Insights
Buying into the ‘New’
![New lighting installation set to illuminate Thames](https://www.underscore.co.uk/wp-content/uploads/2016/12/lighting_installation_illuminated_river_feature.jpg)
News
New lighting installation set to illuminate Thames
![Why your customers will love Facebook canvas ads](https://www.underscore.co.uk/wp-content/uploads/2016/12/CanvasAd-Banner-2.jpg)
Trends
Why your customers will love Facebook canvas ads
![Spotify’s brilliant new ad campaign celebrates data](https://www.underscore.co.uk/wp-content/uploads/2016/12/spotify_ad_campaign_feature.jpg)
News
Spotify’s brilliant new ad campaign celebrates data
![Why Amazon’s new retail concept could revolutionise shopping](https://www.underscore.co.uk/wp-content/uploads/2016/12/Amazon_Go_retail_concept_feature.jpg)
Insights | News
Why Amazon’s new retail concept could revolutionise shopping
![Why more brands are using biodegradable packaging](https://www.underscore.co.uk/wp-content/uploads/2016/11/snact_biodegradable_packaging_feature.jpg)
Trends
Why more brands are using biodegradable packaging
![Black Friday: The truth behind retail’s busiest day](https://www.underscore.co.uk/wp-content/uploads/2016/11/black-friday-hero.jpg)
Trends
Black Friday: The truth behind retail’s busiest day
![How can brands adapt in the face of the ‘supershopper’?](https://www.underscore.co.uk/wp-content/uploads/2016/11/supershopper_feature.jpg)
Insights
How can brands adapt in the face of the ‘supershopper’?
![The future of customer involvement: Trends for 2017](https://www.underscore.co.uk/wp-content/uploads/2016/11/UN_Image_Plasma.jpg)
Trends
The future of customer involvement: Trends for 2017
![Cutting time to increase conversions in physical retail](https://www.underscore.co.uk/wp-content/uploads/2016/11/physical_retail_cutting_time_feature.jpg)
Trends
Cutting time to increase conversions in physical retail
![Amazon’s music service will use voice control technology](https://www.underscore.co.uk/wp-content/uploads/2016/11/AmazonMusic_voice_control_technology_feature.jpg)
News
Amazon’s music service will use voice control technology
![How do international brands keep it local?](https://www.underscore.co.uk/wp-content/uploads/2016/11/international_brands_local_feature.jpg)
Insights
How do international brands keep it local?
![Vertigo: how I conquered my fear of vertical video](https://www.underscore.co.uk/wp-content/uploads/2016/11/VerticalVideo-CoverImage.jpg)
Insights
Vertigo: how I conquered my fear of vertical video
![The rise of no-logo luxury fashion](https://www.underscore.co.uk/wp-content/uploads/2016/11/luxury_fashion_no-logo_feature.jpg)
Trends
The rise of no-logo luxury fashion
![Apple unveils their new Macbook Pro](https://www.underscore.co.uk/wp-content/uploads/2016/10/new_macbook_pro_feature.jpg)
News
Apple unveils their new Macbook Pro
![Retail: Boosting sales without the hard sell](https://www.underscore.co.uk/wp-content/uploads/2016/10/Jaguar_Land_Rover_retail_feature.jpg)
News
Retail: Boosting sales without the hard sell
![Panasonic may revolutionise cosmetics with 3D printing](https://www.underscore.co.uk/wp-content/uploads/2016/10/3D_printing_Panasonic_feature.jpg)
News
Panasonic may revolutionise cosmetics with 3D printing
![Rebranding, YO! (Sushi)](https://www.underscore.co.uk/wp-content/uploads/2016/10/icon.png)
News
Rebranding, YO! (Sushi)
![How to build a good brand](https://www.underscore.co.uk/wp-content/uploads/2016/10/ab296f00718.jpg)
Insights
How to build a good brand
![The Guardian creates a dedicated virtual reality team](https://www.underscore.co.uk/wp-content/uploads/2016/10/virtual_reality_Guardian_feature.jpg)
News
The Guardian creates a dedicated virtual reality team
![Bombay Sapphire creates a truly immersive experience](https://www.underscore.co.uk/wp-content/uploads/2016/10/Bombay_Sapphire_immersive_experience_feature.jpg)
Culture
Bombay Sapphire creates a truly immersive experience
![Google unveils its new smartphone, Pixel](https://www.underscore.co.uk/wp-content/uploads/2016/10/Google_Pixel_smartphone_feature.jpg)
News
Google unveils its new smartphone, Pixel
![Introducing our two newest brands](https://www.underscore.co.uk/wp-content/uploads/2016/10/Delph_Property_Group_article_feature.jpg)
Work
Introducing our two newest brands
![Boeing to use projection mapping on plane interiors](https://www.underscore.co.uk/wp-content/uploads/2016/09/boeing_projection_mapping_feature.jpg)
News
Boeing to use projection mapping on plane interiors
![Will Snapchat’s new sunglasses succeed?](https://www.underscore.co.uk/wp-content/uploads/2016/09/Snapchat-Spectacles-feature-.jpg)
Culture
Will Snapchat’s new sunglasses succeed?
![Virtual reality headset Oculus Rift launches to UK market](https://www.underscore.co.uk/wp-content/uploads/2016/09/oculus-rift-virtual-reality-feature.jpg)
News
Virtual reality headset Oculus Rift launches to UK market
![London’s pop-up Veggie Pret to become permanent](https://www.underscore.co.uk/wp-content/uploads/2016/09/veggie_pret_feature.jpg)
Culture
London’s pop-up Veggie Pret to become permanent
![Is User Generated Content the trend that delivers?](https://www.underscore.co.uk/wp-content/uploads/2016/09/Feature-Image-User-Generated-Content.jpg)
Trends
Is User Generated Content the trend that delivers?
![London Design Festival begins this weekend](https://www.underscore.co.uk/wp-content/uploads/2016/09/London_Design_Festival_banner.jpg)
Culture | Trends
London Design Festival begins this weekend
![The Brexit Bounce](https://www.underscore.co.uk/wp-content/uploads/2016/09/aphoto-1431576901776-e539bd916ba2.jpeg)
News | Trends
The Brexit Bounce
![Sevunteen years of Underscore](https://www.underscore.co.uk/wp-content/uploads/2016/09/IMG_0527.jpg)
Culture
Sevunteen years of Underscore
![Apple set to launch connected Home app](https://www.underscore.co.uk/wp-content/uploads/2016/09/Apple_Home_app_feature.jpg)
News
Apple set to launch connected Home app
![Bugaboo: reinventing luggage for the modern traveller](https://www.underscore.co.uk/wp-content/uploads/2016/09/Bugaboo_suitcase_feature.jpg)
Culture
Bugaboo: reinventing luggage for the modern traveller
![Google's Analytics App - one powerful tool for marketers](https://www.underscore.co.uk/wp-content/uploads/2016/09/google-analytics-binary.jpg)
Insights | News
Google's Analytics App - one powerful tool for marketers
![Carling launches beer button](https://www.underscore.co.uk/wp-content/uploads/2016/09/carling_beer_button_feature.jpg)
Culture
Carling launches beer button
![Brighter results for Brighton Pier](https://www.underscore.co.uk/wp-content/uploads/2016/09/IMG_9055.jpg)
Work
Brighter results for Brighton Pier
![Meet Dom, the pizza bot for Facebook Messenger](https://www.underscore.co.uk/wp-content/uploads/2016/09/messenger-1495274_960_720.png)
Culture
Meet Dom, the pizza bot for Facebook Messenger
![Ikea set to open new restaurant concept with ‘The Dining Club’](https://www.underscore.co.uk/wp-content/uploads/2016/08/Ikea_The_Dining_Club_feature.jpg)
Culture
Ikea set to open new restaurant concept with ‘The Dining Club’
![Driving competitive edge with sustainability](https://www.underscore.co.uk/wp-content/uploads/2016/08/sustainability_consumer_decisions_hero.jpg)
Trends
Driving competitive edge with sustainability
![WhatsApp to help Facebook with targeted ads](https://www.underscore.co.uk/wp-content/uploads/2016/08/Whatsapp_targeted_ads_banner_.jpg)
Insights | News
WhatsApp to help Facebook with targeted ads
![Ladbrokes in hot water for ‘targeting’ kids with email campaign](https://www.underscore.co.uk/wp-content/uploads/2016/08/Ladbrokes_email_campaign_feature.jpg)
News
Ladbrokes in hot water for ‘targeting’ kids with email campaign
![NHS Missing Type campaign returns](https://www.underscore.co.uk/wp-content/uploads/2016/08/Missing_Type_campaign_feature.jpg)
News
NHS Missing Type campaign returns
![New London ‘Olympicopolis’ cultural centre visualised](https://www.underscore.co.uk/wp-content/uploads/2016/08/Olympicopolis_feature.jpg)
Culture
New London ‘Olympicopolis’ cultural centre visualised
![Classic designs to receive protection under copyright law](https://www.underscore.co.uk/wp-content/uploads/2016/08/eames-copyright-law-feature.jpg)
News
Classic designs to receive protection under copyright law
![Grey Goose redefines brand experience with global pop-ups](https://www.underscore.co.uk/wp-content/uploads/2016/08/Grey-Goose-brand-experience-feature.jpg)
Culture
Grey Goose redefines brand experience with global pop-ups
![Airbnb: the evolving social brand](https://www.underscore.co.uk/wp-content/uploads/2016/08/airbnb-samara-feature.jpg)
Culture
Airbnb: the evolving social brand
![Tesco entices shoppers with free fruit for kids](https://www.underscore.co.uk/wp-content/uploads/2016/08/tesco_fruit_feature_.jpg)
News | Trends
Tesco entices shoppers with free fruit for kids
![How Nike has designed the perfect shoe](https://www.underscore.co.uk/wp-content/uploads/2016/08/nike_perfect_shoe_banner.jpg)
Insights
How Nike has designed the perfect shoe
![Brighton Pier Pokéhunt](https://www.underscore.co.uk/wp-content/uploads/2016/08/BrightonPier-Pokemon-InstaFB7.jpg)
Culture
Brighton Pier Pokéhunt
![Instagram Stories: stepping on Snapchat’s patch?](https://www.underscore.co.uk/wp-content/uploads/2016/08/Instagram-Stories-feature.jpg)
Insights
Instagram Stories: stepping on Snapchat’s patch?
![Lufthansa begins listing flights on Airbnb](https://www.underscore.co.uk/wp-content/uploads/2016/08/lufthansa-feature.jpg)
Culture
Lufthansa begins listing flights on Airbnb
![Zara in hot water for ‘borrowing’ designs without asking](https://www.underscore.co.uk/wp-content/uploads/2016/07/peace_pink_pins_large.gif)
News
Zara in hot water for ‘borrowing’ designs without asking
![Yes I Can](https://www.underscore.co.uk/wp-content/uploads/2016/07/Were-the-Superhumans-image-3.jpg)
Culture
Yes I Can
![360 video: The magic of engaging with human beans](https://www.underscore.co.uk/wp-content/uploads/2016/07/360˚-video-bfg-feature.jpg)
News
360 video: The magic of engaging with human beans
![Wellness brand transparency: nail it or fail it](https://www.underscore.co.uk/wp-content/uploads/2016/07/wellness-brand-transparency-hero.jpg)
Insights
Wellness brand transparency: nail it or fail it
![Bring banking into the digital age: Mastercard’s new logo](https://www.underscore.co.uk/wp-content/uploads/2016/07/mastercards-new-logo.jpg)
Culture
Bring banking into the digital age: Mastercard’s new logo
![What brands can learn from Pokemon Go](https://www.underscore.co.uk/wp-content/uploads/2016/07/PokemonGo-CoverImage.jpg)
Insights
What brands can learn from Pokemon Go
![Why so serious? How advertising can show a human side](https://www.underscore.co.uk/wp-content/uploads/2016/07/oasis-advert-banner.jpg)
Trends
Why so serious? How advertising can show a human side
![Bringing change to a change management company](https://www.underscore.co.uk/wp-content/uploads/2016/07/WebVisuals_Homepage_01.jpg)
Work
Bringing change to a change management company
![A new website for a British seaside icon](https://www.underscore.co.uk/wp-content/uploads/2016/07/P1110204.jpg)
Work
A new website for a British seaside icon
![Dyson Demo Store Launches in London](https://www.underscore.co.uk/wp-content/uploads/2016/07/dyson-demo-store-feature.jpg)
Culture
Dyson Demo Store Launches in London
![Amazon Takes a Bite at the Food Market](https://www.underscore.co.uk/wp-content/uploads/2016/06/christian-wiediger-rymh7EZPqRs-unsplash.jpg)
Insights | Trends
Amazon Takes a Bite at the Food Market
![Tate Refreshes Identity](https://www.underscore.co.uk/wp-content/uploads/2016/06/North_Tate_015_Shop-777x500.jpg)
Culture
Tate Refreshes Identity
![Introducing Agent’s Army](https://www.underscore.co.uk/wp-content/uploads/2016/06/AgentsArmy_Banner_illustrations-02.jpg)
Work
Introducing Agent’s Army
![How Can Brands Combat Digital Advertising Fatigue?](https://www.underscore.co.uk/wp-content/uploads/2016/06/adblocking-GQ.jpg)
Insights
How Can Brands Combat Digital Advertising Fatigue?
![When Moving Forward Means Looking Back](https://www.underscore.co.uk/wp-content/uploads/2016/05/North-Co-op-logo.jpg)
News
When Moving Forward Means Looking Back
![Underscore Back On Primetime TV](https://www.underscore.co.uk/wp-content/uploads/2016/05/CHANNEL5_IMAGE_ARTICLE.jpg)
Culture
Underscore Back On Primetime TV
![Celebrating a Placemaking Icon](https://www.underscore.co.uk/wp-content/uploads/2016/05/I_love_NY.jpg)
Culture
Celebrating a Placemaking Icon
![The Rise of Live Streaming](https://www.underscore.co.uk/wp-content/uploads/2016/05/Feature-Image-Live-Streaming-Studio-digital-brand-experience.jpg)
Trends
The Rise of Live Streaming
![The Death of British Lad Culture: What Does It Mean For Branding?](https://www.underscore.co.uk/wp-content/uploads/2016/05/british-lad-culture-hero.jpg)
Trends
The Death of British Lad Culture: What Does It Mean For Branding?
![Colour Me Everything: The New Instagram Logo](https://www.underscore.co.uk/wp-content/uploads/2016/05/new-instagram-logo.jpg)
News
Colour Me Everything: The New Instagram Logo
![Google, Don’t Go Back To Black](https://www.underscore.co.uk/wp-content/uploads/2016/05/Google-background.jpg)
Insights
Google, Don’t Go Back To Black
![How Can Digital Enhance the Travel Experience?](https://www.underscore.co.uk/wp-content/uploads/2016/05/travel-experience-feature.jpg)
Trends
How Can Digital Enhance the Travel Experience?
![The power of Nostalgia: Marketing a memory](https://www.underscore.co.uk/wp-content/uploads/2016/05/nostalgia-ferris-wheel-banner_.jpg)
Insights
The power of Nostalgia: Marketing a memory
![Brand Promise Pushes Profits and Supports Growth](https://www.underscore.co.uk/wp-content/uploads/2016/04/costa-coffee-brand-promise.jpg)
Insights
Brand Promise Pushes Profits and Supports Growth
![How London Property Brands Can Reignite the Market](https://www.underscore.co.uk/wp-content/uploads/2016/04/Baner-image-property-branding.jpg)
Insights
How London Property Brands Can Reignite the Market
![On-Loan Fashion: The Latest Luxury Trend](https://www.underscore.co.uk/wp-content/uploads/2016/04/luxury-trend-onloan-fashion-feature.jpg)
Trends
On-Loan Fashion: The Latest Luxury Trend
![A Health Kick Up the Arse](https://www.underscore.co.uk/wp-content/uploads/2016/04/Fitness-Trends-bannerimage.jpg)
A Health Kick Up the Arse
![The UK Tech Industry: A Round-Up](https://www.underscore.co.uk/wp-content/uploads/2016/04/UK-tech-feature.jpg)
Trends
The UK Tech Industry: A Round-Up
![Eco-Luxury: It’s Cool To Be Kind](https://www.underscore.co.uk/wp-content/uploads/2016/04/eco-luxury-tesla.jpg)
Culture
Eco-Luxury: It’s Cool To Be Kind
![Why Whisky Is No Longer Quite So Old Fashioned](https://www.underscore.co.uk/wp-content/uploads/2016/04/whisky-fmcg-brand-trend-1.jpg)
Insights
Why Whisky Is No Longer Quite So Old Fashioned
![The best brand picks of London Coffee Festival](https://www.underscore.co.uk/wp-content/uploads/2016/04/Purssells-1600x1000-Packaging-1600x900.jpg)
Culture | Insights
The best brand picks of London Coffee Festival
![Keeping Up with the Underscores](https://www.underscore.co.uk/wp-content/uploads/2016/04/Nulty_Johnlewis_Underscore-1.jpg)
Culture
Keeping Up with the Underscores
![A Premium Approach to Experiential Marketing](https://www.underscore.co.uk/wp-content/uploads/2016/04/experiential-marketing-hero-barclays.jpg)
Trends
A Premium Approach to Experiential Marketing
![Think. Feel. Do.](https://www.underscore.co.uk/wp-content/uploads/2016/04/SXSW.jpg)
Insights
Think. Feel. Do.
![HELP! I’m a #lostegg](https://www.underscore.co.uk/wp-content/uploads/2016/03/LOSTEGG-social-media-campaign-3.jpg)
Culture
HELP! I’m a #lostegg
![How Brands Stay Fresh with Seasonality](https://www.underscore.co.uk/wp-content/uploads/2016/03/seasonal-branding-banner.jpg)
Trends
How Brands Stay Fresh with Seasonality
![The Brand Story Matters for Millennials](https://www.underscore.co.uk/wp-content/uploads/2016/03/Feature-Wine-Bar-brand-story.jpg)
The Brand Story Matters for Millennials
![What’s Driving the Co-working Revolution?](https://www.underscore.co.uk/wp-content/uploads/2016/03/coworking-feature.jpg)
Trends
What’s Driving the Co-working Revolution?
![London: A Sweetshop for the Senses](https://www.underscore.co.uk/wp-content/uploads/2016/03/eve-london-banner.jpg)
Culture
London: A Sweetshop for the Senses
![The Sweet Madness of Destination Branding](https://www.underscore.co.uk/wp-content/uploads/2016/03/Feature-Image-Destination-Branding-Folie-Douce.jpg)
Insights
The Sweet Madness of Destination Branding
![Brand Value and the Power of Boosting Brand Buy-in](https://www.underscore.co.uk/wp-content/uploads/2016/03/brand-value.jpg)
Insights
Brand Value and the Power of Boosting Brand Buy-in
![Blending Digital and Physical Experiences](https://www.underscore.co.uk/wp-content/uploads/2016/03/blending-digital-and-physical-experiences-2.jpg)
Trends
Blending Digital and Physical Experiences
![Can You Encourage Empathy Through Technology?](https://www.underscore.co.uk/wp-content/uploads/2016/03/emotive-brand-campaigns-technology-feature.jpg)
Insights
Can You Encourage Empathy Through Technology?
![Newspapers Online: How the Industry is Changing](https://www.underscore.co.uk/wp-content/uploads/2016/03/Online-newspaper-online-advertising-banner.jpg)
Trends
Newspapers Online: How the Industry is Changing
![Now Being Served: 3D Printing Meets Haute Cuisine](https://www.underscore.co.uk/wp-content/uploads/2016/03/3D-printing-food-feature.jpg)
Trends
Now Being Served: 3D Printing Meets Haute Cuisine
![Does Saving Time Mean Sacrificing Brand Experience?](https://www.underscore.co.uk/wp-content/uploads/2016/02/brand-experience-feature.jpg)
Insights
Does Saving Time Mean Sacrificing Brand Experience?
![The Rise of Brand London. What Falls in the Process?](https://www.underscore.co.uk/wp-content/uploads/2016/02/property-development-NSTH-banner.jpg)
Trends
The Rise of Brand London. What Falls in the Process?
![Luxury Retail: Keeping Up With Digital](https://www.underscore.co.uk/wp-content/uploads/2016/02/luxury-retail-digital-hero.jpg)
Trends
Luxury Retail: Keeping Up With Digital
![Snapchat, Digital Advertising and Disruptive Innovation](https://www.underscore.co.uk/wp-content/uploads/2016/02/Digital-advertising-feature.jpg)
Trends
Snapchat, Digital Advertising and Disruptive Innovation
![The Future for Luxury Brands is Digital](https://www.underscore.co.uk/wp-content/uploads/2016/02/luxury-brands-feature.jpeg)
Insights
The Future for Luxury Brands is Digital
![Audience Anonymous: How People Are Fighting Brands Online](https://www.underscore.co.uk/wp-content/uploads/2016/02/brands-online-feature.jpg)
Insights
Audience Anonymous: How People Are Fighting Brands Online
![Healthy fast-food… How to thrive in the McClean scene](https://www.underscore.co.uk/wp-content/uploads/2016/02/healthy-fast-food.jpg)
Insights | Trends
Healthy fast-food… How to thrive in the McClean scene
![RIP BBC3?](https://www.underscore.co.uk/wp-content/uploads/2016/02/BBC3-Hero-Image.jpg)
Culture | News
RIP BBC3?
![Award-winning #superfishoil Campaign Serves Up More Accolades](https://www.underscore.co.uk/wp-content/uploads/2016/02/superfishoil-marketing-campaign.jpg)
Work
Award-winning #superfishoil Campaign Serves Up More Accolades
![Future brand trends and ‘fully conscious’ consumption](https://www.underscore.co.uk/wp-content/uploads/2016/02/lifestyle-brand-trends-1.jpg)
Trends
Future brand trends and ‘fully conscious’ consumption
![Sell the Feeling](https://www.underscore.co.uk/wp-content/uploads/2016/02/hero-banner-image-1.jpg)
Culture | Insights
Sell the Feeling
![Is Warm Beer Losing its Cool?](https://www.underscore.co.uk/wp-content/uploads/2016/02/craft-beer-brands-feature.jpg)
Trends
Is Warm Beer Losing its Cool?
![The Pull of Personalisation](https://www.underscore.co.uk/wp-content/uploads/2016/02/FromAToYou_feature-1.jpg)
Culture
The Pull of Personalisation
![Luxury branding for a changing world](https://www.underscore.co.uk/wp-content/uploads/2016/02/luxury_lifestyle-wallpaper.jpg)
Trends
Luxury branding for a changing world
![The healthy growth of wellness brands](https://www.underscore.co.uk/wp-content/uploads/2016/01/wellness-brands.jpeg)
Insights
The healthy growth of wellness brands
![Digital Innovation Trends Shaping Brands of the Future](https://www.underscore.co.uk/wp-content/uploads/2016/02/Digital-Innovation-Trends-shaping-brands-of-the-future.jpg)
Trends
Digital Innovation Trends Shaping Brands of the Future
![Is adblock software really the enemy of online advertising?](https://www.underscore.co.uk/wp-content/uploads/2016/02/Online-advertising-adblock-feature.jpg)
Insights
Is adblock software really the enemy of online advertising?
![Snapchat vs Facebook: what’s the best social media for brands?](https://www.underscore.co.uk/wp-content/uploads/2016/01/social-media-for-brands.jpeg)
Insights
Snapchat vs Facebook: what’s the best social media for brands?
![FMCG and the future of e-commerce](https://www.underscore.co.uk/wp-content/uploads/2016/01/mobile-ecommerce.jpg)
Insights
FMCG and the future of e-commerce
![Snapchat storytelling](https://www.underscore.co.uk/wp-content/uploads/2016/01/snapchat.jpg)
Insights
Snapchat storytelling
![Show, don’t tell: The power of infographics](https://www.underscore.co.uk/wp-content/uploads/2016/01/dear-data-3-1500x900.jpg)
Trends
Show, don’t tell: The power of infographics
![Priming London’s luxury residential property scene](https://www.underscore.co.uk/wp-content/uploads/2016/01/London-Property-Image.jpeg)
Insights
Priming London’s luxury residential property scene
![Design is saving lives through innovation](https://www.underscore.co.uk/wp-content/uploads/2016/01/Design_Saving_Lives_Underscore-1600x900.jpg)
Insights
Design is saving lives through innovation
![The British brand and the food industry](https://www.underscore.co.uk/wp-content/uploads/2016/01/british-farm-field.jpeg)
Insights
The British brand and the food industry
![London’s branding in the sky](https://www.underscore.co.uk/wp-content/uploads/2016/01/city-of-london-735081_1920.jpg)
News
London’s branding in the sky
![Confidence is the key to great design](https://www.underscore.co.uk/wp-content/uploads/2016/01/0005-Image01-1.jpg)
Insights
Confidence is the key to great design
![The luxury of disruption](https://www.underscore.co.uk/wp-content/uploads/2015/12/MAWI-1-1.jpg)
Trends
The luxury of disruption
![Trend schmend](https://www.underscore.co.uk/wp-content/uploads/2015/12/photo-1422363119751-1d2b703a7546-1.jpg)
Insights
Trend schmend
![That’s the spirit: innovating for non-drinkers](https://www.underscore.co.uk/wp-content/uploads/2015/12/static1.squarespace-1-1.jpg)
Trends
That’s the spirit: innovating for non-drinkers
![The next step for design is mutation](https://www.underscore.co.uk/wp-content/uploads/2015/12/BANNER_Image_article_03-1.jpg)
Insights
The next step for design is mutation
![A remedy for overthinking digital designers](https://www.underscore.co.uk/wp-content/uploads/2015/12/photo-1430760903787-4d91bbf15384-1.jpg)
Insights
A remedy for overthinking digital designers
![Freedom from complexity in promotional campaigns](https://www.underscore.co.uk/wp-content/uploads/2015/12/birdies-1600x900.jpeg)
Trends
Freedom from complexity in promotional campaigns
![The latest innovations for conscientious parents](https://www.underscore.co.uk/wp-content/uploads/2015/12/acebd6556b93a453d0fe6bd2a1683cf8bbf4efc8-1.jpg)
Trends
The latest innovations for conscientious parents
![Design, the economy, and how to explain disruptive innovation](https://www.underscore.co.uk/wp-content/uploads/2015/12/Article_Banner_Freetouse-1.jpg)
Insights | Trends
Design, the economy, and how to explain disruptive innovation
![A lot can happen in 12 months…](https://www.underscore.co.uk/wp-content/uploads/2015/12/Stocksy_txp4d7a5489QoU000_Original_308253.jpg)
Culture
A lot can happen in 12 months…
![The luxury brand and its logo](https://www.underscore.co.uk/wp-content/uploads/2015/12/louis_vuitton_header-1600x900.jpg)
Culture | Insights
The luxury brand and its logo
![#superfishoil marketing campaign scoops award](https://www.underscore.co.uk/wp-content/uploads/2015/12/Seafish_Banner-1600x700.jpg)
Work
#superfishoil marketing campaign scoops award
![Christmas Wars](https://www.underscore.co.uk/wp-content/uploads/2015/12/o-JOHN-LEWIS-CHRISTMAS-ADVERT-2015-MAN-ON-THE-MOON-facebook-1-1600x900.jpg)
Culture
Christmas Wars
![Go do things](https://www.underscore.co.uk/wp-content/uploads/2015/12/photo-1443916568596-df5a58c445e9-1600x900.jpeg)
Culture
Go do things
![Happiness is contagious – brands should catch the bug](https://www.underscore.co.uk/wp-content/uploads/2015/12/photo-1443916568596-df5a58c445e9-1600x900.jpeg)
Trends
Happiness is contagious – brands should catch the bug
![Now more than ever, brands need to embrace mobile](https://www.underscore.co.uk/wp-content/uploads/2015/12/photo-1423784346385-c1d4dac9893a-920x613.jpeg)
Trends
Now more than ever, brands need to embrace mobile
![Brand engagement where Points (and selfies) mean prizes](https://www.underscore.co.uk/wp-content/uploads/2015/12/Selfie-1600x900.jpg)
Culture | News
Brand engagement where Points (and selfies) mean prizes
![Website revolution? Probably not.](https://www.underscore.co.uk/wp-content/uploads/2015/10/Page-cloud-e1453375179600.jpg)
News
Website revolution? Probably not.
![Difference between a social media user and a goldfish](https://www.underscore.co.uk/wp-content/uploads/2015/10/20141117180945-right-business-wrong-social-media-culture-1.jpeg)
Trends
Difference between a social media user and a goldfish
![Luxury brands and the power of exclusivity](https://www.underscore.co.uk/wp-content/uploads/2015/10/22-06-15-bamford-title-or-1-1600x900.jpg)
Insights | Trends
Luxury brands and the power of exclusivity
![BCSC Manchester: Underscores visit 2015](https://www.underscore.co.uk/wp-content/uploads/2015/09/Manchester_Convention.jpg)
Insights
BCSC Manchester: Underscores visit 2015
![Tapping the power of provenance](https://www.underscore.co.uk/wp-content/uploads/2015/12/burberry-regent-street-handmade-traditional-glass-signage-1600x900.jpg)
Insights
Tapping the power of provenance
![The rise of the Silver Spender](https://www.underscore.co.uk/wp-content/uploads/2015/07/Screen-Shot-2016-01-26-at-17.26.36-e1453830824500.png)
Trends
The rise of the Silver Spender
![Are property brands emotional products?](https://www.underscore.co.uk/wp-content/uploads/2015/10/EG_MS-1600x900.jpg)
Insights | Work
Are property brands emotional products?
![Seafish Campaign Hooks Record Results](https://www.underscore.co.uk/wp-content/uploads/2015/12/Seafish_Article_Featured.jpg)
Work
Seafish Campaign Hooks Record Results
![Brand Donors](https://www.underscore.co.uk/wp-content/uploads/2015/12/1.jpg)
Culture
Brand Donors
![Print, publishing and creativity in London](https://www.underscore.co.uk/wp-content/uploads/2015/12/articlebannerimg-1600x450.jpg)
Culture
Print, publishing and creativity in London
![A toast to memorable brand experience](https://www.underscore.co.uk/wp-content/uploads/2015/10/Blue-Bayout-Atmosphere-Out-1600x900.jpg)
Culture | Insights
A toast to memorable brand experience
![Hermes ‘Wanderland’ exhibition: the art of brand experience](https://www.underscore.co.uk/wp-content/uploads/2015/10/unnamed.jpg)
Culture
Hermes ‘Wanderland’ exhibition: the art of brand experience
![Why brands must learn to walk before they can run](https://www.underscore.co.uk/wp-content/uploads/2015/12/635621119047006841-XXX-Race-Together.jpg)
Insights
Why brands must learn to walk before they can run
Today is a great day for new business
Today is a great day for new business