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Insights | Trends
Innovations for digital transformation 25

Culture
Underscore at 25…What have we learned

Insights
Brand strategy and the role of digital in the technology sector

Trends
Sector Trends… Opportunities ahead

Insights
NFTs: The future of events?

Insights | Trends
Are multi-branded dark kitchens the future for hospitality?

Insights
How brands reach people across the digital landscape

Trends
Six Web Design Trends

Trends
Wrapping up
Discover more

Insights | Trends
Innovations for digital transformation 25

Culture
Underscore at 25…What have we learned

Insights
Brand strategy and the role of digital in the technology sector

Trends
Sector Trends… Opportunities ahead

Insights
NFTs: The future of events?

Insights | Trends
Are multi-branded dark kitchens the future for hospitality?

Insights
How brands reach people across the digital landscape

Trends
Six Web Design Trends

Trends
Wrapping up

Work
Great Portland Estates officially rebrands to GPE!

Culture
Christmas time, mistletoe and Winehouse

Insights
How can we avoid greenwashing?

Culture | News
Designing our future, a vegan apology and must-see exhibitions!

News
Pringles, McPlants and Products galore!

Culture
22 Years of Underscore

Insights
What the NFT?

Insights | Trends
Better design in our new world

Insights
The implications of decentralisation & the role of tech

Insights
How flexible working is impacting real estate

Insights | Trends
Feeding the future

News
Beware of Brand Imitations: The Lesson of Two Caterpillars

Trends
We are what we eat…

Insights | Trends
Is Amazon Fresh the future of retail?

Insights | Trends
Brand Sustainability

Work
The Rise of Brand Accountability

Insights | Trends
What’s the future for Tech Brands?

Trends
Ten things that weren’t so bad in 2020

Trends
Sustainability 2021: The trends in your sector

Insights | Trends
Festival of Marketing 2020: What we learned

Trends
Download now: “The Key to your Industry” white paper

Culture
21 things we’ve missed about London

Culture
Meet our new Underscore members

Trends
Fancy a £1.5 million face mask?

Culture | Trends
Unlocking Culture: Our favourite exhibition this month

Insights | Work
Unlocking brands in lockdown: What we did this summer

Work
We Schedule It: Launching a brand in 4 weeks

Insights | Trends
Strategies to help the High Street

Insights
10 Ways to use Zoom, you may not know about

News | Trends
Why Brand matters more than ever

Insights
Leaving lockdown: What comes next?

Culture
A little thank you #homeinspirations

Culture
Under Lockdown: The New Normal

News | Work
Top Branding Comment

Work
Branding The Future

Work
The Foodology Kitchen

Culture | Trends
A year of change

Culture | Trends
Workplaces to feel your best

Insights
Festival of Marketing

Culture
Meet Matteo
Culture | Insights
Get Sh*t Done

Insights
It’s all about experience

Work
A perfect fit

Culture
Meet Benson

Culture
Team night out

Culture | News
20 Years Young

Culture
Happy anniversary!

Culture
20 years young

News | Work
Let’s talk typography

Culture
Work in progress

Trends
A Designer’s Role in Political Times

Insights | Trends
Brand Sustainability

Culture
Nicer Tuesdays

Trends
How AI is shaping the Future
Work
AIS is Live

Culture
Meet Sam

Insights
Making spaces into places

Work
The heart of Co-op

Trends
Data driven brand building: Where we are now

Work
Smarter Football Analysis

Culture
Underscore Olympics 2019

Insights
Generation Rent: Reaching the priced out

Insights
Augmented Reality: The Here and Now

Work
Willmott Dixon Interiors

Trends
The future of property

Insights | Trends
Purpose Driven Brands: What you need to know

Culture
Chris Worsfold

Insights
Keeping it Local: What brands need to know

Culture
Meet Zoe

Culture
Absolutely Stevie Wonderful
Culture
Work in progress

Culture
Say hello to our people!

Trends
Unpacking Gen Z

Culture
Another Nicer Tuesday

Insights
Learning to use Google Analytics data

Work
New RTLAdConnect Website

Culture
Here we grow!

Insights
The Golden Rules of a Brighter Rebrand

Work
Rewarding Hoarding

News
Inspiring Stuff

Insights | Trends
Choosing the perfect colour
Culture
#takeheed

News
Flying high for the weekend

Trends
Brands we love: T2

Trends
Is Exclusivity a Lost Concept?

Culture
Brands we love: Carhartt

Culture
What’s for lunch?

Culture
We’ve been glugging!

Culture
Brands we love: Lush

Culture
#BalanceforBetter

Culture
Brands we love: McSweeney’s

Insights | Trends
The Experience of Travel

Culture
These pancakes are flipping delicious!

Culture | News
Brands we love: Karma Cola

Work
It’s time you met Sam

Culture | Trends
A more natural looking year

Culture
A font of knowledge

Culture
Love is in the air

Work
New site drop

Culture
Our First Dirty Word

Culture | News
Brands we love: Orangina

Culture
Our nicer Tuesday

Insights
A brighter future for housing?

Trends
Setting the scene: Show & tell

Insights
Will CGIs take over catwalks?

Culture
Our new HQ

Culture | News
Brands we love: Moleskine

Trends
The rise of sustainable luxury

Culture
Painting by Numbers

Trends
What’s hot (and not) in design

Trends
A fascination with face

Trends
The future of…Marketing

Trends
The Future of….Co-working Spaces

Trends
The Future of…Video Advertising

Trends
The future of…Fabulous Food

Insights | Trends
The future of… Sustainability

Trends
The future of… Office Space Design

Insights | Trends
The future of… Retail

Insights | Trends
The future of… Placemaking

Insights | Trends
The future of… Luxury Travel

Insights | Trends
The future of… Business Travel

Insights | Trends
The Future of… Insurance

Culture | Work
Brand & strategy agency of the year!

Insights
Is luxury the new essential?

Work
More compelling results.

Culture
Happy 18th Birthday Underscore

Culture | Insights
How to raise your agency’s profile: Become a TV star!

Work
Production rolls on for Quintessentially

Culture | Insights
What do you stand for… How important is brand culture?

Trends
Artificial Intelligence and Travel: A New Relationship

Culture | Work
Breaking News

Insights
The brands changing the London landscape

Work
Our new masterpiece for Brighton Pier

Insights
The Reinvention of Packaging

Trends
The rise of the own-brand

Trends
We Should All Be Consultants

Work
Meet Sam the AI pocket travel assistant

Insights
Five Things We Learned From A Twitter Pro

News | Trends
Could 3D camera tech be the next big mobile innovation?

Culture | News
Iconic Nokia 3310 mobile phone set to make a return

Trends | Work
Engaging the millennial traveller

Insights
When should brands make political statements?

News
A bold new direction for sports branding?

Trends
Sustainable branding: How being good can be good for business

Trends
Britain’s appetite for gourmet fast food

News
Amazon’s Alexa dominates CES 2017

Culture
Exclusive rights to the ‘blackest black’ or ‘pinkest pink’?

Insights | Trends
New year, new brands: tools to shape your brand in 2017

Insights
Buying into the ‘New’

News
New lighting installation set to illuminate Thames

Trends
Why your customers will love Facebook canvas ads

News
Spotify’s brilliant new ad campaign celebrates data

Insights | News
Why Amazon’s new retail concept could revolutionise shopping

Trends
Why more brands are using biodegradable packaging

Trends
Black Friday: The truth behind retail’s busiest day

Insights
How can brands adapt in the face of the ‘supershopper’?

Trends
The future of customer involvement: Trends for 2017

Trends
Cutting time to increase conversions in physical retail

News
Amazon’s music service will use voice control technology

Insights
How do international brands keep it local?

Insights
Vertigo: how I conquered my fear of vertical video

Trends
The rise of no-logo luxury fashion

News
Apple unveils their new Macbook Pro

News
Retail: Boosting sales without the hard sell

News
Panasonic may revolutionise cosmetics with 3D printing

News
Rebranding, YO! (Sushi)

Insights
How to build a good brand

News
The Guardian creates a dedicated virtual reality team

Culture
Bombay Sapphire creates a truly immersive experience

News
Google unveils its new smartphone, Pixel

Work
Introducing our two newest brands

News
Boeing to use projection mapping on plane interiors

Culture
Will Snapchat’s new sunglasses succeed?

News
Virtual reality headset Oculus Rift launches to UK market

Culture
London’s pop-up Veggie Pret to become permanent

Trends
Is User Generated Content the trend that delivers?

Culture | Trends
London Design Festival begins this weekend

News | Trends
The Brexit Bounce

Culture
Sevunteen years of Underscore

News
Apple set to launch connected Home app

Culture
Bugaboo: reinventing luggage for the modern traveller

Insights | News
Google's Analytics App - one powerful tool for marketers

Culture
Carling launches beer button

Work
Brighter results for Brighton Pier

Culture
Meet Dom, the pizza bot for Facebook Messenger

Culture
Ikea set to open new restaurant concept with ‘The Dining Club’

Trends
Driving competitive edge with sustainability

Insights | News
WhatsApp to help Facebook with targeted ads

News
Ladbrokes in hot water for ‘targeting’ kids with email campaign

News
NHS Missing Type campaign returns

Culture
New London ‘Olympicopolis’ cultural centre visualised

News
Classic designs to receive protection under copyright law

Culture
Grey Goose redefines brand experience with global pop-ups

Culture
Airbnb: the evolving social brand

News | Trends
Tesco entices shoppers with free fruit for kids

Insights
How Nike has designed the perfect shoe

Culture
Brighton Pier Pokéhunt

Insights
Instagram Stories: stepping on Snapchat’s patch?

Culture
Lufthansa begins listing flights on Airbnb

News
Zara in hot water for ‘borrowing’ designs without asking

Culture
Yes I Can

News
360 video: The magic of engaging with human beans

Insights
Wellness brand transparency: nail it or fail it

Culture
Bring banking into the digital age: Mastercard’s new logo

Insights
What brands can learn from Pokemon Go

Trends
Why so serious? How advertising can show a human side

Work
Bringing change to a change management company

Work
A new website for a British seaside icon

Culture
Dyson Demo Store Launches in London

Insights | Trends
Amazon Takes a Bite at the Food Market

Culture
Tate Refreshes Identity

Work
Introducing Agent’s Army

Insights
How Can Brands Combat Digital Advertising Fatigue?

News
When Moving Forward Means Looking Back

Culture
Underscore Back On Primetime TV

Culture
Celebrating a Placemaking Icon

Trends
The Rise of Live Streaming

Trends
The Death of British Lad Culture: What Does It Mean For Branding?

News
Colour Me Everything: The New Instagram Logo

Insights
Google, Don’t Go Back To Black

Trends
How Can Digital Enhance the Travel Experience?

Insights
The power of Nostalgia: Marketing a memory

Insights
Brand Promise Pushes Profits and Supports Growth

Insights
How London Property Brands Can Reignite the Market

Trends
On-Loan Fashion: The Latest Luxury Trend

A Health Kick Up the Arse

Trends
The UK Tech Industry: A Round-Up

Culture
Eco-Luxury: It’s Cool To Be Kind

Insights
Why Whisky Is No Longer Quite So Old Fashioned

Culture | Insights
The best brand picks of London Coffee Festival

Culture
Keeping Up with the Underscores

Trends
A Premium Approach to Experiential Marketing

Insights
Think. Feel. Do.

Culture
HELP! I’m a #lostegg

Trends
How Brands Stay Fresh with Seasonality

The Brand Story Matters for Millennials

Trends
What’s Driving the Co-working Revolution?

Culture
London: A Sweetshop for the Senses

Insights
The Sweet Madness of Destination Branding

Insights
Brand Value and the Power of Boosting Brand Buy-in

Trends
Blending Digital and Physical Experiences

Insights
Can You Encourage Empathy Through Technology?

Trends
Newspapers Online: How the Industry is Changing

Trends
Now Being Served: 3D Printing Meets Haute Cuisine

Insights
Does Saving Time Mean Sacrificing Brand Experience?

Trends
The Rise of Brand London. What Falls in the Process?

Trends
Luxury Retail: Keeping Up With Digital

Trends
Snapchat, Digital Advertising and Disruptive Innovation

Insights
The Future for Luxury Brands is Digital

Insights
Audience Anonymous: How People Are Fighting Brands Online

Insights | Trends
Healthy fast-food… How to thrive in the McClean scene

Culture | News
RIP BBC3?

Work
Award-winning #superfishoil Campaign Serves Up More Accolades

Trends
Future brand trends and ‘fully conscious’ consumption

Culture | Insights
Sell the Feeling

Trends
Is Warm Beer Losing its Cool?

Culture
The Pull of Personalisation

Trends
Luxury branding for a changing world

Insights
The healthy growth of wellness brands

Trends
Digital Innovation Trends Shaping Brands of the Future

Insights
Is adblock software really the enemy of online advertising?

Insights
Snapchat vs Facebook: what’s the best social media for brands?

Insights
FMCG and the future of e-commerce

Insights
Snapchat storytelling

Trends
Show, don’t tell: The power of infographics

Insights
Priming London’s luxury residential property scene

Insights
Design is saving lives through innovation

Insights
The British brand and the food industry

News
London’s branding in the sky

Insights
Confidence is the key to great design

Trends
The luxury of disruption

Insights
Trend schmend

Trends
That’s the spirit: innovating for non-drinkers

Insights
The next step for design is mutation

Insights
A remedy for overthinking digital designers

Trends
Freedom from complexity in promotional campaigns

Trends
The latest innovations for conscientious parents

Insights | Trends
Design, the economy, and how to explain disruptive innovation

Culture
A lot can happen in 12 months…

Culture | Insights
The luxury brand and its logo

Work
#superfishoil marketing campaign scoops award

Culture
Christmas Wars

Culture
Go do things

Trends
Happiness is contagious – brands should catch the bug

Trends
Now more than ever, brands need to embrace mobile

Culture | News
Brand engagement where Points (and selfies) mean prizes

News
Website revolution? Probably not.

Trends
Difference between a social media user and a goldfish

Insights | Trends
Luxury brands and the power of exclusivity

Insights
BCSC Manchester: Underscores visit 2015

Insights
Tapping the power of provenance

Trends
The rise of the Silver Spender

Insights | Work
Are property brands emotional products?

Work
Seafish Campaign Hooks Record Results

Culture
Brand Donors

Culture
Print, publishing and creativity in London

Culture | Insights
A toast to memorable brand experience

Culture
Hermes ‘Wanderland’ exhibition: the art of brand experience

Insights
Why brands must learn to walk before they can run
Today is a great day for new business
Today is a great day for new business
Today is a great day for new business