We help brands get better connected
Who we are
Why Underscore
Founded in 1999, Underscore is an integrated team of connected thinkers, working tirelessly together with our international clients and partners to deliver connected brand and digital solutions that demand attention and deliver against their key requirements. We are great listeners, we are highly strategic and we always think “audience first” to ensure your brand connects with the people that matter most.
We live by our values
Embody change
The ability to predict and manage change is vital to future performance. Understanding commercial and behavioural trends means we are able to focus on what’s really needed to survive and thrive.
Create clarity
Not unlike a diamond, the more clarity we have, the more value we bring. You don’t need to be the loudest voice in the room, but to have a clear and distinctive position and voice is critical.
Think bigger
Like many of our clients, we are progressive in our outlook. Thinking about the impact of our decisions helps us to better advise on where brands can make a more responsible connection.
Build bridges
Community trust can be built by finding a common goal and forging connections. A greater purpose gives a brand a stronger reason to appeal and connect, beyond simply making money.
We live by our story
We take inspiration from the changing world around us and are quick to adopt new technologies as they emerge. This means we are able to drive a better connection and capture the spotlight for our partners and clients.
Who we work with
What they are saying
Better brands start with
meaningful conversations
meaningful conversations
Connect with Rhea ![Rhea Bettoni]()
