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Welcome to Underscore

At Underscore we help you to discover why your brand is important and where you will need to focus in the ever changing world to come.

We live by our story

We get underneath.
We add weight.
We make a connection.
Because that’s what an Underscore does.
Watch our film

We live by our process

We have a remote consulting process to unearthing client insights and defining sector opportunities that is collaborative, tested and effective.
Data
What’s the key thing
you want to change?
Landscape
Who are we speaking
to and why?
Purpose
Why does it matter
to them?
Strategy
How and where do
we reach them?
Engagement
When to connect and
what to measure?

And we live by

Your results

£100 million blockchain win
for Artos
92% staff satisfaction
at L&Q
International awards
for Slingsby Gin
1 million new website visitors
for Alexandra Palace
75% colleague engagement
for Co-op
300% increase in online traffic
for Brighton Pier
£64 for every £1 ROI
for Seafood Week
Best attended public consultation
at Alexandra Palace
International exposure
for Nulty Lighting
165 million daily viewers
for RTL media content
65% increase in web traffic
for Hybrid Media
Seven new brands
for the Flight Centre Group
Get in touch

We live by our values

Embrace
change
Think
ahead
Bring
clarity
Build
trust

Meet our celebrated team of
strategic thinkers, branding experts
and digital junkies.

Neil
Managing Director
& Founder
Read Neil's story
Zoe
Senior Account Manager
Read Zoe's story
Steph
Lead Product Designer
Read Steph's story
Pavel
Lead Developer
Read Pavel's story
Laura
Lead Brand Designer
Read Laura's story
Sam
Lead Videographer & Motion
Graphics Designer
Read Sam's story
Rhea
Office Manager
Read Rhea's story
Neil
As our founder and head of brand strategy Neil is deeply connected into the seismic changes happening in our world for branding solutions but also the changes taking place in our clients’ worlds… from technology to property to sport.
Zoe
Zoe leads our client services team and will mostly be seen with her head in a business plan or workshopping with anyone she can find. Whether its new technologies, detailed timelines or rentable reindeers she may possibly be managing quite literally anything at any time. Her strong flair for digital and business strategy merged with a passion for her projects makes her a firm favourite with her many clients.
Steph
Steph leads our digital solutions with an exacting eye for detail and design management. Her vast client experience ranges from Battersea Power Station to the Houses of Parliament ensuring our strategists, designers and developers are creating end products that meet goals and are pixel perfect. Not to mention her very dedicated crossfit training regime that includes carrying her bike up 4 flights of stairs each day or more recently herding sheep away from her favourite welsh lakeside yoga spots.
Pavel
Pavel is our lead developer at Underscore and if you are looking for anything with any form of New Technology he is your guy! When it comes to our digital offering Pav is integral to our team and works with our UX/UI designers to ensure that your website is worlds above the rest. He is fluent in coding PHP and has worked at Underscore for over 5+ years and is able to use all of the insight he has learnt to ensure that you are in the safest of disruptive hands.
Laura
Laura leads our brand design solutions and has a real flair for connecting corporate strategy within eye catching creativity. With clients from Collinson to Co-op she is a firm believer in hands-on research and can often be found scanning London’s west end for textures, fonts and prints to inspire her next design solution and is currently leading Underscore’s push for sustainability by maintaining her garden (sun trap) in South London.
Sam
Sam heads up our motion graphics & videography. If it can move he will make it happen and we genuinely question if there is a limit to his animation ambitions as every time he goes above and beyond expectations to deliver something great. Whether he is gimballing out in the field or researching new music and effects he is happiest thinking of new ways to improve our motion and help us all to stay ahead of the curve.
Rhea
Rhea manages not only the office but everyone & everything inside it (even our virtual office currently working all over the UK). She hs a bubbly and bright personality and is in charge of ensuring the smooth day to day running of the business, going above and beyond to ensure both our clients and team are looked after. When you work with us you'll soon get to know her as she's your point of call for all things finance and for those that are new around here you will meet her pretty quickly as she makes sure all of our clients are onboarded ahead of meeting our sales team!

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