We get underneath.
We add weight.
We make a connection.

Because that’s what an Underscore does.

Watch our film

Why Underscore

Underscore is an integrated team of designers, developers,
strategists and animators. We work together with our international
clients to deliver brand and digital solutions that demand attention,
driving traffic and winning our clients new business.

We live by our values

Curious.

We make understanding your business, our business.

Great ideas are informed ideas. We ask the big questions like “Who are you and why do you do exist?” because the more we know, the better our solutions will be.

Agile.

The world is changing and so are we.

We challenge everyday ideas to push for a future we are proud of. This means keeping up to date with trends, climate issues, technology and more, to best inform our design thinking and support our clients.

Genuine.

Honesty and integrity are at the core of everything we do.

No games, just good honest work. We build lasting, strong relationships by putting all our cards on the table. We treat everyone with fairness and respect, from employees to third parties to clients.

Committed.

Collectively, we have the power to do better.

Through intelligent ideas and full-circle thinking, we are determined to create a brighter future. Our commitment is to our craft, our clients and each other to achieve the very best.

Challengers.

Great ideas excite us, big and small.

We thrive in difficult circumstances. By challenging the conventional and embracing the unpredictable, we are never mundane and neither are the solutions we create.

Our story so far

We take inspiration from the changing world around us and are quick to adopt new technologies as they emerge, which means we are able to drive a better connection and capture the spotlight for our partners and clients.

Who we work with

What they are saying

“We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore.”

Nick Rose

Head of European tour Foundation

“As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences.”

Evgeniy Zaitsev

Sales & Marketing VP, PocketBook

“With £16 million of Lottery money expected for release, we are delighted that the success of the Alexandra Palace public consultation and regeneration plans will ensure that Alexandra Palace will be brought back to life after decades of neglect.”

Rebecca Kane

Managing Director, Alexandra Palace

“You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed.”

Tareq al—Arab

Head of Press, Goethe Institüt campaign, German Embassy

“We face the future as one organisation, united behind one mission, united by a new brand.”

David Montague

CEO, L&Q

“The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times.”

Derek Harding

Programme Director, Margate Renewal

“Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions.”

James Craven

Managing Director, Hybrid

“We love what they’ve developed for us, which we believe does exactly what we wanted.”

Michelle Highman

CEO, The Money Charity

“We love your branding approach.”

Laura Price

Marketing Executive, Wolves FC

“The corporate identity for The Point was cutting-edge and highly effective.”

Carmen Ciantar

MIDI, The Point, Malta

“Underscore were a huge asset to us in simplifying and evolving a range of key messages to reach very different audiences.”

Helen Barnett

Marketing Manager, Bracknell Regeneration

“The new branding developed by Underscore echoes the best from the Victorian times and the modern day - a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and put Ally Pally firmly back on the venue map.”

Rebecca Kane

Managing Director, Alexandra Palace

“Woke up feeling excited!”

Andrew Deverell Smith

CEO, Deverell Smith

“Very responsive in their work and would certainly recommend to companies who want to take their brand to the next level.”

Ben Cox

URSPACE Founder

“It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record.”

Emma Dagnes

Commercial Director, Alexandra Palace

“The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects.”

William Lewis

Centre Manager, Duke of York Square