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Hello

Underscore is a brand and digital agency for business change, and for twenty years we’ve been helping market leading international brands and locations to unlock their potential and achieve ambitions.

If we have a singular focus we’d say it’s the future.

We achieve future goals and build future communities by asking the right questions; thinking audience-first, and always seeking out the latest platforms to tell our brand stories.

Welcome to our world.. where the future is unlimited.

Work

We’re rightly proud of our amazing clients and the awards and results that we have earned together… but we are mostly proud of our talented team and the ambitious and insightful work they create.

Here’s just some of their thinking in action.
To see more of our amazing work please search below

Clients

Underscore Underscore

Testimonials

"As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences."
- Evgeniy Zaitsev - Sales & Marketing VP, PocketBook
"We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore."
- Nick Rose - Head of European Tour Foundation
"With £16 million of Lottery money expected for release, we are delighted that the success of the Alexandra Palace public consultation and regeneration plans will ensure that Alexandra Palace will be brought back to life after decades of neglect."
- Rebecca Kane - Managing Director, Alexandra Palace
"You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed."
- Tareq al—Arab - Head of Press, Goethe Institüt campaign, German Embassy
"We face the future as one organisation, united behind one mission, united by a new brand."
- David Montague - CEO, L&Q
"The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times."
- Derek Harding - Programme Director, Margate Renewal
"Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions."
- James Craven - Managing Director, Hybrid
"We love what they’ve developed for us, which we believe does exactly what we wanted."
- Michelle Highman - CEO, The Money Charity
"We love your branding approach."
- Laura Price - Marketing Executive, Wolves FC
"The corporate identity for The Point was cutting-edge and highly effective."
- Carmen Ciantar - MIDI, The Point, Malta
"Underscore were a huge asset to us in simplifying and evolving a range of key messages to reach very different audiences."
- Helen Barnett - Marketing Manager, Bracknell Regeneration
"The new branding developed by Underscore echoes the best from the Victorian times and the modern day - a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and put Ally Pally firmly back on the venue map."
- Rebecca Kane - Managing Director, Alexandra Palace
"Woke up feeling excited!"
- Andrew Deverell Smith - CEO, Deverell Smith
"Very responsive in their work and would certainly recommend to companies who want to take their brand to the next level."
- Ben Cox - URSPACE Founder
"It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record."
- Emma Dagnes - Commercial Director, Alexandra Palace
"The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects."
- William Lewis - Centre Manager, Duke of York Square

Insights

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