Underscore is a brand strategy and creative agency for business change,
helping brands and locations to redefine their purpose
and unlock their future potential.

We partner
with our clients

"As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences."
- Evgeniy Zaitsev - Sales & Marketing VP, PocketBook
"We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore."
- Nick Rose - Head of European Tour Foundation
"With £16 million of Lottery money expected for release, we are delighted that the success of the Alexandra Palace public consultation and regeneration plans will ensure that Alexandra Palace will be brought back to life after decades of neglect."
- Rebecca Kane - Managing Director, Alexandra Palace
"You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed."
- Tareq al—Arab - Head of Press, Goethe Institüt campaign, German Embassy
"We face the future as one organisation, united behind one mission, united by a new brand."
- David Montague - CEO, L&Q
"The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times."
- Derek Harding - Programme Director, Margate Renewal
"Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions."
- James Craven - Managing Director, Hybrid
"We love what they’ve developed for us, which we believe does exactly what we wanted."
- Michelle Highman - CEO, The Money Charity
"We love your branding approach."
- Laura Price - Marketing Executive, Wolves FC
"The corporate identity for The Point was cutting-edge and highly effective."
- Carmen Ciantar - MIDI, The Point, Malta
"Underscore were a huge asset to us in simplifying and evolving a range of key messages to reach very different audiences."
- Helen Barnett - Marketing Manager, Bracknell Regeneration
"The new branding developed by Underscore echoes the best from the Victorian times and the modern day - a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and put Ally Pally firmly back on the venue map."
- Rebecca Kane - Managing Director, Alexandra Palace
"Woke up feeling excited!"
- Andrew Deverell Smith - CEO, Deverell Smith
"Very responsive in their work and would certainly recommend to companies who want to take their brand to the next level."
- Ben Cox - URSPACE Founder
"It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record."
- Emma Dagnes - Commercial Director, Alexandra Palace
"The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects."
- William Lewis - Centre Manager, Duke of York Square
Burning the midnight oil? Why not find out what Underscore can do for you. Welcome to a new week. Welcome to the world
of Underscore.
Monday is the new
Friday. Trust us, we're
branding experts...
Sleepless night? Why not find out what Underscore can do for you. Need something to read this morning? How about our latest trends. UK mobile spend will top £53bn by 2024. Thats why we think mobile first. We just love evenings. All that lovely thinking time. Good morning. It's never too early to think... Burning the midnight oil? How about reading our latest trends.
Need that second wind to get you through the week? Underscore is here to help. Video grows business revenue 49% faster. Let's get your brand moving. Sleepless night? Why not find out what Underscore can do for you. Need something to read this morning? How about our latest trends. Don't wait for Friday.
Get inspired now.
64% of consumers choose a brand based on shared values. What do you stand for? We just love evenings. All that lovely thinking time. Burning the midnight oil? How about reading our latest trends. It's never too early to think long term. Let's discuss your business future. Lost your voice in the crowd? Make a better connection with Underscore. Building the leading brands of the future. Today. Building the leading brands of the future. Today. We don't work at weekends. But
our ideas do.
Britain's Got Talent or our portfolio on Saturday night... What's the difference? Britain's Got Talent or our portfolio on Saturday night... What's the difference? You're up early. Why not find out how we can revolutionise your brand? 82% consult their phones on purchases they are about to make in a store. We know micro moments matter. We don't work at weekends. But our ideas do.