Underscore is a brand strategy and creative agency for business change, helping forward thinking brands and locations to redefine their purpose and unlock their future potential.

For over 20 years we have been helping market leaders to think and speak differently so they can make a more meaningful brand connection.

What's New

Just be different

Unlike CBD
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Branding The Future
Brands, Innovations Insights

Good food, together

Co-op: Foodology
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The racing line

Apex Cars
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Top Branding Comment
News

Building technologies for property

Land Tech
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SEE MORE WORK

we partner with our clients

"As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences."

- Evgeniy Zaitsev - Sales & Marketing VP, PocketBook

"We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore."

- Nick Rose - Head of European Tour Foundation

"With £16 million of Lottery money expected for release, we are delighted that the success of the Alexandra Palace public consultation and regeneration plans will ensure that Alexandra Palace will be brought back to life after decades of neglect."

- Rebecca Kane - Managing Director, Alexandra Palace

"You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed."

- Tareq al—Arab - Head of Press, Goethe Institüt campaign, German Embassy

"We face the future as one organisation, united behind one mission, united by a new brand."

- David Montague - CEO, L&Q

"The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times."

- Derek Harding - Programme Director, Margate Renewal

"Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions."

- James Craven - Managing Director, Hybrid

"We love what they’ve developed for us, which we believe does exactly what we wanted."

- Michelle Highman - CEO, The Money Charity

"We love your branding approach."

- Laura Price - Marketing Executive, Wolves FC

"The corporate identity for The Point was cutting-edge and highly effective."

- Carmen Ciantar - MIDI, The Point, Malta

"Underscore were a huge asset to us in simplifying and evolving a range of key messages to reach very different audiences."

- Helen Barnett - Marketing Manager, Bracknell Regeneration

"The new branding developed by Underscore echoes the best from the Victorian times and the modern day - a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and put Ally Pally firmly back on the venue map."

- Rebecca Kane - Managing Director, Alexandra Palace

"Woke up feeling excited!"

- Andrew Deverell Smith - CEO, Deverell Smith

"Very responsive in their work and would certainly recommend to companies who want to take their brand to the next level."

- Ben Cox - URSPACE Founder

"It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record."

- Emma Dagnes - Commercial Director, Alexandra Palace

"The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects."

- William Lewis - Centre Manager, Duke of York Square

WHAT WE’RE THINKING

What's New

we partner with our clients

WHAT WE’RE THINKING

Branding The Future

Workplaces to feel your best

20 Years Young

A Designer’s Role in Political Times