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Underscore is a brand strategy and
digital solutions agency for strategic change, helping leading brands and locations to better connect in the new different.
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“We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore.”
Nick Rose
EUROPEAN TOUR FOUNDATION
“As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences.”
Evgeniy Zaitsev
Sales & Marketing VP, PocketBook
“With £16 million of Lottery money expected for release, we are delighted that the success of the Alexandra Palace public consultation and regeneration plans will ensure that Alexandra Palace will be brought back to life after decades of neglect.”
Rebecca Kane
Managing Director, Alexandra Palace
“You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed.”
Tareq al—Arab
Head of Press, Goethe Institüt campaign, German Embassy
“We face the future as one organisation, united behind one mission, united by a new brand.”
David Montague
CEO, L&Q
“The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times.”
Derek Harding
Programme Director, Margate Renewal
“Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions.”
James Craven
Managing Director, Hybrid
“We love what they’ve developed for us, which we believe does exactly what we wanted.”
Michelle Highman
CEO, The Money Charity
“We love your branding approach.”
Laura Price
Marketing Executive, Wolves FC
“The corporate identity for The Point was cutting-edge and highly effective.”
Carmen Ciantar
MIDI, The Point, Malta
“Underscore were a huge asset to us in simplifying and evolving a range of key messages to reach very different audiences.”
Helen Barnett
Marketing Manager, Bracknell Regeneration
“The new branding developed by Underscore echoes the best from the Victorian times and the modern day - a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and put Ally Pally firmly back on the venue map.”
Rebecca Kane
Managing Director, Alexandra Palace
“Woke up feeling excited!”
Andrew Deverell Smith
CEO, Deverell Smith
“Very responsive in their work and would certainly recommend to companies who want to take their brand to the next level.”
Ben Cox
URSPACE Founder
“It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record.”
Emma Dagnes
Commercial Director, Alexandra Palace
“The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects.”
William Lewis
Centre Manager, Duke of York Square
We’d love to work with you during this challenging time
If you can’t flirt with fonts on Valentine’s day when can you? 🤓 Valentine’s Day is the perfect excuse to share the love and our to be honest ours is the love of brand! However you are celebrating today we hope these put a smile on your face! ♥️ • • • #valentinesday #lovehearts...
This may have been made by our designers to remind the accounts team 😂 Valentine’s Day is the perfect excuse to share the love and our to be honest ours is the love of brand! However you are celebrating today we hope these put a smile on your face! ♥️ • • • #valentinesday #lovehearts...
Valentine’s Day is the perfect excuse to share the love and our to be honest ours is the love of brand! However you are celebrating today we hope these put a smile on your face! ♥️ • • • #valentinesday #lovehearts #love #valentines #galentines #palentines #branding #brand #TalkDirtyToMe...
Creativity is the future’s most important economic resource. The kindness economy is here, where we realise that the drive for more and more growth and profit was killing our planet and that it is time for more considerate consumerism. While this has been the most painful time, regeneration and...
We’ve all had a tough time recently and no doubt some challenges still lie ahead but the most important thing is to still find time to enjoy your life and wherever possible to be happy. That is really all that matters. . . . #happy #happynewyear #happynewyear2021 #newbeginnings #motivation...
Wherever you may be this holiday season let’s remember that being together is simply a state of mind. Henry Ford once said that coming together is a beginning, staying together is progress and working together is success. Let’s hope we all get to live up to his wise words next year....
The new MCG brand allows their business to focus on the verticals where they see growth. This strategy builds on their business success areas over the past decade, and they now project as a forward-thinking group of companies that can speak individually to their specific customer...
What’s in a name? Everything in our world. Rebranding the McGinley Group to the MCG Group helped this industry-leading recruitment business better connect their specialist services with different audience groups. • • • • • #rebrand #branding #brandstrategy #brandingagency #innovation...
If you haven’t done already, please do help yourselves to our latest #sustainability report to make sure your business keeping up with all the latest trends. . . . #sustainable #finance #investement #motivation #business #food #foodiesofinstagram #tech #technology #innovation #propertyinvestment...
The events of 2020 have forever changed how we work, with tens of millions now working from home and organisations everywhere rethinking how they will work in the future and now they will factor in the sustainable impact of what they do. Read more in our White Paper 👉🏻 Link in bio 📰...
In our 2021 Sustainability White Paper, we take a look at how businesses in the following sectors have risen to meet the dual challenge of a global pandemic at a time of climate change. • Finance & e-commerce • Fashion, food & retail • Property & construction • Travel & tourism . Link in...
We’ve just launched a brand new white paper series! THE KEY TO YOUR INDUSTRY is a collection of 3 white papers detailing our top tips to succeeding in placemaking, luxury marketing & employer branding in 2020.To download free, follow the link in our bio ✨✨
This summer, we welcomed the addition of two core team members: Kim and Joe. Please join us in welcoming them to the Underscore family! 🙌🏼Learn about them at the link in our bio.
Case Study: We Schedule It (2/3) We delivered a new brand story and identity for We Schedule It in only 4 weeks. An employee questionnaire and stakeholder Zoom workshop helped us to very quickly able to get inside the heads of our new partners. Their differentiator: world-class teams that...
Following lockdown, 82% of us are now ‘comfortable’ with doing most of our daily shopping online 💸💸 But how will the British high street recover from this dramatic change in shopping habits? Read our latest blog “Strategies to help the high street”. 🔗Link in bio.