Underscore is a brand strategy and creative agency for business change,
helping brands and locations to redefine their purpose
and unlock their future potential.

"As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences."

"We were looking for an agency that could act as a consultant, identifying opportunities, thinking globally, pushing creative ideas and making strategic recommendations - and that's what we've got from our relationship with Underscore."

"With £16 million of Lottery money expected for release, we are delighted that the success of the Alexandra Palace public consultation and regeneration plans will ensure that Alexandra Palace will be brought back to life after decades of neglect."

"You showed us your creative potential and your high level of professionalism. Thank you very much for the fabulous ideas. I’m very impressed."

"We face the future as one organisation, united behind one mission, united by a new brand."

"The Underscore team were highly responsive to our demands and they were always on hand to provide support and guidance at key times."

"Underscore made us feel comfortable about their abilities and were able to collaborate easily with our own digital team. We felt we were part of the process not just giving the instructions."

"We love what they’ve developed for us, which we believe does exactly what we wanted."

"We love your branding approach."

"The corporate identity for The Point was cutting-edge and highly effective."

"Underscore were a huge asset to us in simplifying and evolving a range of key messages to reach very different audiences."

"The new branding developed by Underscore echoes the best from the Victorian times and the modern day - a bit like the venue itself. More importantly it will simply connect our brand to a range of audiences and put Ally Pally firmly back on the venue map."

"Woke up feeling excited!"

"Very responsive in their work and would certainly recommend to companies who want to take their brand to the next level."

"It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record."

"The whole underscore team should be very proud of what you have achieved with the brand and supporting collateral. Thank you for all your support and input over this and all projects."