Underscore: Branding Agency London

Hello

At Underscore we turn businesses into
globally conscious brands with tailored
solutions that elevate your presence, engage
your audience, and drive measurable success.

Commercial thinking

Data-driven marketing

Innovative technology

We Transform

we transform

Corporate brands

McDonalds

We helped the global team at McDonald’s create the ‘Curiosity Club’, a new internal brand to promote a culture of curiosity,

Boosted employee engagement

Increased responsible resourcing

Enhanced collective aspiration

View Case study

Property brands

We helped GPE drive growth with a new dynamic and customer centric brand that reflects the market leaders they are.

89% rental growth

22 new deals

+10% vacancy reduction

View Case study

Tech brands

We helped Academia reposition their brand in the marketplace from value-added reseller, to a multi-service provider.

22% business growth

£200M turnover

Industry award winner

View Case study

ready for total
brand transformation?

We craft powerful brand strategies and leading
edge design solutions that elevate your brand’s
recognition, reach, and returns. Here’s how:

We get

underneath

We’ll deep-dive into your brief to uncover what it’s missing, redefining your business objectives and even processes to form a comprehensive strategic plan.

We add

weight

Next we use our 30 years of experience to craft distinctive and memorable solutions that carry relatable meaning and messages uniquely tailored to resonate.

We make a

connection

Then we activate while tracking your key performance metrics to ensure your ongoing brand communications build positive and lasting connections.

Because that’s
what an underscore does.

Here’s what our partners have to say Don’t just take our word for it

McDonalds

“We now have Curiosity Club up and running, and it’s been a great success so far and we couldn’t have done it without Underscore’s help and support.”

Academia

“Thanks for your support, hard work and dedication – we genuinely could not have done this without you.”

Astrea

“The work that Underscore completed was perfect, we couldn't be happier!”

Cambridge Spark

“We really appreciate the work done by Underscore to create something great.”

Frasers Property UK

“The team at Underscore has been simply great to work with over the last three years. They have consistently delivered top quality results and feel like an extended part of our own team that can either lead the way on key initiatives or provide marketing support wherever needed.”

GPE

“This has been a journey that has made me so proud of the team. The passion, energy and dedication this team have has inspired the new brand and I couldn’t be prouder.”

Co-op

“Working with Neil and the Underscore team was totally refreshing. The Underscore approach is very much to connect and truly understand their client, brand and the challenge.”

Insignia

“Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.”

RTL Adconnect

“We have built a relationship over time that has enabled Underscore to understand our audiences and create a brand with a focus on the brand experience required for a global business.”

Homegrown

“We love the new website from Underscore as it reflects both our unique ecosystem and our club facilities in equal measure. It also provides an amazing platform for members to share knowledge and contacts through our webinars and our virtual events.”

News & insights