January wouldn’t be the same without the release of our trends and forecasts, so please head to our trends page for the year ahead with sector downloads that include Food, Property, Tech, Web3 and Wellness.
A quick look at recent trend indicators in our world includes the US November ad figures showing spend reach at $9.4 billion, the highest in a single month. It was also found that 58% of marketers have increased their spending on social media in Q4 last year.
2022 also saw companies like TikTok, YouTube and Amazon launch features that blend social media and e-commerce, with US social media e-commerce sales predicted to increase 20% annually between 2023-2025, reaching an estimated $80 billion. Retailers also have an interest in social media shopping as the interactivity of these platforms contributes to a reduction in returns.
And finally, Twitter Blue gave it’s subscribers the ability to upload videos up to one hour long, offering a potential opportunity for brands who want to produce studio-quality long-form cinematic content.
These are just some of the things we’ve seen recently that we think will be getting bigger… what’s new in your world?