Good food, together

Co-op are the UK’s leading food retailer. They wanted to capitalise on and continue this growth by defining what makes them unique and improving internal brand engagement within their workforce. To do this we took a look at their innovation, their recipes and the wider ingredients that raise the passion levels for ‘all things food’ within all of their 70,000 colleagues.

Brand Identity
Corporate Change
Digital Design
Employer Branding
Food & Beverage

We discovered how they do things differently to inspire a sense of passion and pride.

0No. 1

the UK’s No.1 food
convenience retailer

Celebrating an innovative and inspirational food culture in a very unconventional and inspiring way.


People were reached with trends, recipes and wider issues to raise
the passion levels for ‘all things food’.

Working with Neil and the Underscore team was totally refreshing. The Underscore approach is very much to connect and truly understand their client, brand and the challenge.

Breige Donaghy
Director of Delicious Food at Co-op
Today is a great day for new business
Today is a great day for new business