Co-op: Foodology
Branding, Communications, Digital, Guidelines, Corporate, Lifestyle
Good Food Together
Creating a recipe for life
Co-op is one of the world’s largest consumer co-operatives, owned by millions of members. They are the UK’s fifth biggest food retailer with more than 2,500 local, convenience and medium-sized stores. Under-going a re-build phase to become the UK's No.1 convenience retailer, it became clear to them that despite taking amazing strides forward in the sales growth, there are a number of challenges to overcome to capitalise and continue this growth.
About the Brand exploration
We were commissioned by Co-op to help them do things differently in how they approach development, look at innovation, gain skills and raise the passion levels for food with all of their 70,000 colleagues.

Good food, and the joy of sharing it with others, is core to the Co-op's identity. Combine an infectious and inspirational food culture with friendly people and easy shops and you get 'good food together'.

Foodology is our collective brand outcome where together you harness, explore and share a collective passion for good food and create a culture that permeates through the business. It will provide knowledge, inspiration and excitement to create a food culture that is heart of their future business.

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