Slingsby Gin

The Spirit of Harrogate

The gin market is notoriously competitive so we focussed on authenticity and originality when naming this popular gin brand.

Results

Sales up 147%

The Harrogate-based brand witnessed an impressive year-on-year sales growth of retail sales by value in grocery, up 147%"

Tasked with naming and brand delivery for a spirit company based in Yorkshire, we turned to their spiritual home to create the name ‘Spirit of Harrogate Limited’ for the parent company.

The story of a well-known local denizen named William Slingsby, founder of the locally famous Tewit Well, inspired the identity of 'Slingsby Gin' which was then successfully brought to market in a blue and copper bottle to echo the traditional values and medicinal history of this unique spirit - founded in history but perfect for the gin lovers of today and tomorrow.