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Slingsby Gin

The Spirit of Harrogate

Authentic
FMCG
Rich Heritage

Slingsby Gin is a leading spirit company from Yorkshire that celebrates its unique heritage at every level. Underscore were tasked here with the strategic role of naming the product, the parent company and delivering the brand design and packaging strategy ahead of the product launch.

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Services
Brand campaign
Brand Identity
Brand naming
Digital Design
Logo design
Marketing strategy
Story crafting
Sector
Food & Beverage
Lifestyle
Slingsby gin quote about the origin of the gins creation
Slingsby gin illustration sketch

We looked into local history and real personalities to inspire the Slingsby name and identity.

Slingsby gin at an event stand
0£3BN

was the estimated value of the 2022 UK gin industry.

Slingsby Gin bottle packaging with an illustrated background

Founded in history but perfect for the gin lovers of today and tomorrow.

Slingsby website on a iPad
0Over 60 awards

Slingsby has now gained recognition on a global scale, with over 60 awards including UK Gin Brand of the Year from Berlin and others from San Francisco, New York and China.

Slingsby's gin range with Royal Ascot jockey helmet in middle

The packaging really captures the spirit of Harrogate, synonymous with its beautiful and restorative nature and delivered it in a bottle.

Slingsby Gin
Gin bottle with brand story below
Today is a great day for new business!       
Today is a great day for new business!       
Today is a great day for new business!