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The gin market is notoriously competitive so we focussed on authenticity and originality when naming this popular gin brand.
Tasked with naming and brand delivery for a spirit company based in Yorkshire, we turned to their spiritual home to create the name ‘Spirit of Harrogate Limited’ for the parent company.
The story of a well-known local denizen named William Slingsby, founder of the locally famous Tewit Well, inspired the identity of ‘Slingsby Gin’ which was then successfully brought to market in a blue and copper bottle to echo the traditional values and medicinal history of this unique spirit - founded in history but perfect for the gin lovers of today and tomorrow.
“Slingsby has now gained recognition on a global scale, with over 60 awards including UK Gin Brand of the Year from Berlin and others from San Francisco, New York and China”