The Spirit of Harrogate
Slingsby Gin is a leading spirit company from Yorkshire that celebrates its unique heritage at every level. Underscore were tasked here with the strategic role of naming the product, the parent company and delivering the brand design and packaging strategy ahead of the product launch.
As a solution we first turned to their spiritual home to create the name ‘Spirit of Harrogate Limited’ for the parent company then focussed on historic authenticity and originality when naming this extremely popular gin brand.
We looked into local history and real personalities to inspire the Slingsby name and identity.
was the estimated value of the 2022 UK gin industry.
Founded in history but perfect for the gin lovers of today and tomorrow.
Slingsby has now gained recognition on a global scale, with over 60 awards including UK Gin Brand of the Year from Berlin and others from San Francisco, New York and China.
The packaging really captures the spirit of Harrogate, synonymous with its beautiful and restorative nature and delivered it in a bottle.