The Spirit of Harrogate

Slingsby Gin is a leading spirit company from Yorkshire that celebrates its unique heritage at every level. Underscore were tasked here with the strategic role of naming the product, the parent company and delivering the brand design and packaging strategy ahead of the product launch.

Brand campaign
Brand Identity
Brand naming
Digital Design
Logo design
Marketing strategy
Story crafting
Food & Beverage

We looked into local history and real personalities to inspire the Slingsby name and identity.


was the estimated value of the 2022 UK gin industry.

Founded in history but perfect for the gin lovers of today and tomorrow.

0Over 60 awards

Slingsby has now gained recognition on a global scale, with over 60 awards including UK Gin Brand of the Year from Berlin and others from San Francisco, New York and China.

The packaging really captures the spirit of Harrogate, synonymous with its beautiful and restorative nature and delivered it in a bottle.

Slingsby Gin
Today is a great day for new business
Today is a great day for new business