Showcase in the skies of Dubai
Global Titans are a world-class Boxing and Entertainment company that work with boxing and MMA fighters worldwide to create ground-breaking live shows and live stream content around the world. To promote their first event our campaign needed to span both traditional sports/boxing fans as well as both digital natives with a good understanding of Web3 and early adopters of NFT’s.
We also had a wide target audience with multiple entry levels from lower priced entry level NFT’s to VIP Platinum NFT’s with real life benefits. To ensure the end-product aligned with the target audience demographic, we created a traditional sporting ticket style as well as bespoke NFT tickets that could promote the fight and become a keepsake.
We then adapted the NFT design style and narrative across all platforms including promotional videos and personalised social media content. The NFT tickets included limited-edition 3D collectibles that can be traded, special video content and official media from the event with only 10 Diamond NFT’s available to watch live on the Burj Al Arab helipad.
“The Showcase in the Skies of Dubai” was the worlds first NFT ticketed boxing fight.
of tickets sold at first launch
Scaled up, and with incredible futuristic creative to go with it.
potential global audience from pay per view media
Looks and sounds great, we can’t wait to make more of these for the other fights!