Made by Degens for Degens

Degen Distillery is a drinks brand for a new generation. Shaking up spirits and putting themselves under the influence with a change-making NFT community as their global salesforce.

Working with community a tech-savvy millennials and Gen-Z early adopters who seek out new and impactful brand projects was always going to be fun, and so that proved in this instance.

Brand campaign
Brand Identity
Digital Design
Digital Marketing
Logo design
NFT designs
Food & Beverage

A Degen is an aspirational character in the blockchain space.


NFT collections were launched in 2022, over 5 times more than in 2021

The design outcome was a counter-culture type brand, rooted in the next generation of pioneers.

043 million

More than 43 million NFTs have been sold since 2017 with over half coming from secondary sales. Overall generating $36.3 billion of trade volume in the process.

Thanks Underscore! The more I look at it, the more I love it!

Sammy Verghese
Degen distillery
Today is a great day for new business
Today is a great day for new business