Client
Total Football
Project
Branding, Communications, Print, Lifestyle, Property
Brief
Building a grassroots football community
The problem
Total Football is a 5-a-side football experience, bringing the fun and intensity of the small-sided game to North London and have invested millions in brand new, state of the art pitches and facilities.
34% increase in bookings
Total Football
Aerials
About the brand exploration
We were approached by Total Football to redefine their message and offer, to take their brand from promising newcomers to title challengers.
Our solution focused on building an experience that both resonated with and invested in the local youth. The brand story ‘Your Game Starts Here’ reflected a grassroots approach to the sport that appeals to a passionate audience who are seeking something different to that of the corporate-sponsored 5-a-side chains.
This ethos informed our brand rollout across both digital and physical environments, with each message and visual touchpoint grounded in the brand story; making football available for everyone and adding real value to the community through both sport and entertainment.
Our solution focused on building an experience that both resonated with and invested in the local youth. The brand story ‘Your Game Starts Here’ reflected a grassroots approach to the sport that appeals to a passionate audience who are seeking something different to that of the corporate-sponsored 5-a-side chains.
This ethos informed our brand rollout across both digital and physical environments, with each message and visual touchpoint grounded in the brand story; making football available for everyone and adding real value to the community through both sport and entertainment.
1.4 MILLION
Local catchment
8.2 MILLION
Participating in UK football
