Total Football
8.2 million
Participating in UK football
1.4 million
Local catchment
Total Football is a 5-a-side football experience, bringing the fun and intensity of the small-sided game to north London. Having invested millions in brand new, state of the art pitches and facilities, they approached Underscore to redefine their message and offer, and take their brand from promising newcomers to title challengers.
Our solution focused on building an experience that both resonated with and invested in the local youth. The brand story ‘Your Game Starts Here’ reflected a grassroots approach to the sport that appeals to a passionate audience who are seeking something different to that of the corporate sponsored 5-a-side chains.
This ethos informed our brand rollout across both digital and physical environments, with each message and visual touchpoint grounded in the brand story; making football available for everyone, and adding real value to the community through both sport and entertainment.
This ethos informed our brand rollout across both digital and physical environments, with each message and visual touchpoint grounded in the brand story; making football available for everyone, and adding real value to the community through both sport and entertainment.
8.2 million
Participating in UK football
1.4 million
Local catchment
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