Your game starts here
Total Football wanted to build an experience beyond the game of football that could reach out to their local communities and connect with them as a place for personal change.
Our brand story of ‘Your Game Starts Here’ was rolled out across both digital and physical environments; making the facilities and the football available for everyone and adding real value to the community through both sport and entertainment.
34% increase in bookings
1.4 million local catchment reached
8.4 million participating in UK football