Your game starts here
Building a grassroots football community
Our approach at Total Football was to to build an experience that resonated with and invested in the local youth. The brand story of ‘Your Game Starts Here’ reflected a grassroots approach that appeals to a passionate audience who are seeking something different to that of the corporate-sponsored 5-a-side chains.
This ethos informed our brand rollout across both digital and physical environments, with each message and visual touchpoint grounded in the brand story; making football available for everyone and adding real value to the community through both sport and entertainment. Back of the net.
34% increase in bookings
1.4 million local catchment reached
8.4 million participating in UK football