Client
Gatwick Airport
Project
Communications, Digital, International, Marketing, Property, Travel
Redefining the airport experience
A unique digital platform for brand communications and marketing
Gatwick Airports North Terminal has now completed a £1.2bn redvelopment. Open 24 hours a day, 365 days a year and helps to take more than 44 million passengers to 228 destinations in 74 countries a year.
40 TOP NEW BRANDS
secured including Cath Kidston, Jamie’s Italian and Joules
7.3%
year-on-year increase in passengers passing through terminal in year following project
About the brand exploration
This project required a two-tiered approach, we were originally tasked with creating a digital platform to market the north terminals retail opportunity to potential tenants.
As well as designing and building a cutting edge dataroom, we also developed a visual story focused on redefining the airport experience for visitors, showcasing a mixture of British and International values to attract premium target retailers.
The exercise was an unequivocal success, resulting in brands such as Cath Kidston, Jamie’s Italian and Joules arriving in the terminal. Gatwick’s North Terminal is now home to nearly 40 new stores that have transformed it into an aspirational shopping destination in its own right.
As well as designing and building a cutting edge dataroom, we also developed a visual story focused on redefining the airport experience for visitors, showcasing a mixture of British and International values to attract premium target retailers.
The exercise was an unequivocal success, resulting in brands such as Cath Kidston, Jamie’s Italian and Joules arriving in the terminal. Gatwick’s North Terminal is now home to nearly 40 new stores that have transformed it into an aspirational shopping destination in its own right.
