Gatwick Airport
We developed a visual story through brand photography and video based on ‘redefining the airport experience’, all housed on a clever digital platform that tracked activities and showcased a mixture of British and International values to attract premium target retailers.
THE RESULT
The exercise was an unequivocal success, resulting in brands such as Cath Kidston, Jamie’s Italian and Joules arriving in the terminal. Gatwick’s North Terminal is now home to nearly 40 new stores that have transformed it into an aspirational shopping destination in its own right.
40 top new brands
secured including Cath Kidson, Jamie's Italian and Joules
secured including Cath Kidson, Jamie's Italian and Joules
7.3%
increase in passengers passing through terminal in the year following the project
increase in passengers passing through terminal in the year following the project