Thrive at five
Play, learn and thrive
The outcome was a colourful eye catching and playful brand style that carried a serious message notably that parents’ views can be used to inform strategies for early years support and ensuring that local early years strategies are informed by evidence and science. With the focus of their programme being so clearly mapped out as offering positive benefits for the community, it was vital that we understood the behavioural patterns of this group in order to more clearly speak their language.
Assessments by the national Early Years Foundation Stage (EYFS) of a child’s physical, social and emotional, and cognitive development have found that children from low-income families are less likely to develop positively across social, emotional, cognitive, and physical measures by the end of the age of 5 compared to their more advantaged peers and acting to address the problem has been challenging. Underscore were appointed to help them simplify and articulate their programme benefits in ways that would be engaging for multiple audience groups.
Thrive at Five can now build trusted relationships with local communities and the decision makers from the public sector, acting as a bridge between the two.
The local health authority now contributes to a joint annual fund
They are now developing a sustainable brand model that can be replicated nationally.
Thrive at Five will develop its model to ensure it is proven to be
effective, affordable and can be replicated and adapted in different
community contexts.
A big thank you from all of us for your and your team’s hard work and effort. The templates look fab and will really help bring a professional look and feel to what we’re doing.
Thrive at five
