Full potential from every store
Retail Insight is a global technology brand that takes data from across the globe and turns it into better decision making for retailers and CPG’s. They approached Underscore to focus on the factors that drive sales and profit performance, minimise waste and increase operational efficiency.
Our consultations showed that it was a unique blend of retail expertise and mathematical precision that lies behind their dynamic suite of analytics products.
We captured this alchemy within a singular brand story of ‘shelf actualisation’ which was a succinct and memorable way to capture a market leader looking to advance performance, productivity and value throughout the retail ecosystem.
From there we developed a whole new visual language for their data and products based on their values and motives to tell the story of how they are helping retailers and CPGs to run their perfect store.
We showcased a brand unrivalled in providing visibility, identifying problems and delivering accurate and scalable solutions.
of US consumers are more likely to support retail brands that have a positive impact on the world.
We celebrated key facts like their 30x return on investment is unmatchable.
To tell the story of how they are helping retailers and CPGs to run their perfect store.
In 2023, US retailers will spend over $50 billion on digital ads. This is a 50% projected increase from 2020, when many retailers pulled back spend due to COVID-19.
Thanks for all of the support guys, we really appreciate your help with rethinking our business model, especially with regard to the product family.