Xrail
Engineering Together
Xrail is an international industry leading multi-disciplinary rail infrastructure expert providing safe, innovative and cost-effective solutions.
They partnered with Underscore to overhaul their strategic brand architecture, formulate a structured approach to their messaging, and undertake a full brand identity refresh across their digital and print media channels, rolled out and relaunched to coincide with a major industry exhibition in Madrid.
We developed the flexible
storyline of ’Engineering
Together’ to showcase a
partnership approach across
a unique range of solutions.
increase in overseas sales
We introduced a bespoke suite of
illustrations that signify clarity and operational efficiency.
Xrail’s new multi-
channel brand
guidelines cover
all platforms
from website and
social media to
workplace
interiors and
exhibitions.
Xrail won the prestigious Queen’s Award for Enterprise in recognition of the company’s outstanding achievements in international trade.
Thanks for delivering on everything, you guys are superstars.
