Digital is no longer just another a channel – for the brands of tomorrow it is everything. In the post-pandemic world, technology now fuels most consumer needs and wants, so the quality of your digital experience has never been more vital.
At Underscore we focus on ‘emotional prediction’ and a continuous cycle of reflecting on data as our principal methods to predict behaviours and clarify why your brand is the better choice. Our team then reviews all customer touch-points to create innovative digital strategies and design solutions that elevate the quality of the online experience, while driving demand.
What we do
Web & mobile build & design
Social media management
Search engine optimisation & marketing (SEO and SEM)
Paid search advertising (PPC)
Digital content generation
How we do it
We have a consulting process to unearthing client insights and defining sector opportunities.
UX workshop, customer and competition research, define business & user goals.
Develop User stories, map the user journeys and highlight Red Routes (the most important journeys).
Develop the information architecture to match customer priorities, design the wireframes and build the initial prototypes.
Test and learn. This is the place to fail fast and apply iterative improvements to the prototypes until they work smoothly and efficiently.
UX is the step that precedes UI (User Interface) design, the application of the slick user interface in line with your brand identity.