At Underscore, our purpose is to unveil and connect your purpose with the people who matter most. Audiences today want a more relevant and personal relationship with their brands of choice. It’s not enough to just fulfil a need.

Because of this, we think audience-first to better understand your customers’ needs, wants and behaviours, to reach these groups in the most efficient and original way. We then apply our comprehensive strategic models to the data, the issues and the opportunities we see in your world to build a strategic bridge between your stated goals and those we perceive within your target audience. The brands of tomorrow will need to be integrated within a greater part of their customer’s life.

What we do

Audience definition

Business consultancy

Business immersion

Brand consultancy

Brand guidelines

Brand identity

Brand name

Content strategy

Innovation modelling

ROI modelling

Market opportunity planning

Media planning

Stakeholder consultation

Search & visibility

How we do it

We have a consulting process to unearthing client insights and defining sector opportunities.


What’s the key thing you want to change?


Who are we speaking to and why?


Why does it matter to them?


How and where do we reach them?


When to connect and what to measure?

Today is a great day for new business
Today is a great day for new business