In a world of ever dwindling ad revenues and tightening of belts in newspaper land – only today it was announced that the London Paper freesheet is to close – it’s probably just in time that some clever bod has come up with an idea to get the advertising execs out of the toliets and running back to the inkies.

Behold the first ever video-in-print ad!

In case you have no idea what this means, think ‘The Daily Prophet’ in the Harry Potter movies. Slim-line screens – around the size of a mobile phone display – will be placed in select copies of the US show business title Entertainment Weekly in September. The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned.

Initial clips will preview programmes from US TV network CBS and show adverts by Pepsi.

Unfortunately this won’t be all: the makers of this wizard tech have another project on the back burner: smelly ads!

You’ve been warned, muggles.

The Newriver Capital website has gone live this week, and features a very clean design with a simple layout. NewRiver Capital’s aim is to identify retail assets that through the implementation of pre-determined asset management strategies, will deliver added value and generate returns for shareholders and co-investment partners.

The website launch went smoothly as did the companies flotation on the stock market, lets hope that even in these touch economic times that they succeed with their business plan. Visit newriver capital >

Underscore’s latest challenge has been to visualise and launch a brand new lifestyle and fitness concept to be known as ‘Viva’.

Viva will be the umbrella brand for a new health and tennis complex plus boutique “Villahotel” to be located within the Algarve’s ‘golden triangle’ in sunny Portugal.

The facilities have been designed by international award winning architect Vasco Viera of Arqui and developed to meet a demand in the area for exclusive luxury and exceptional customer service.

Underscore’s comprehensive design project included:

•    Brand identity
•    Business Plan
•    Website design
•    Advertising concepts