Do you speak our language?

Underscore is one of London’s leading integrated agencies and we are looking for a proven creative director. The ideal person can demonstrate a passion for clever copy and typography, an eye for detail, a healthy respect for emerging trends, and wants to work with a very strong team of creative talents delivering a constant stream of top end print, branding and digital projects.

If that’s you then we have the perfect role, the perfect projects and the perfect platform for you to do your stuff.

Contact talk@underscore.co.uk if you want to talk.

Did you pick up your free copy of the Metro or the Evening Standard on your daily commute today? We know it’s a struggle to find reading space on the tube, bus and train but hopefully you will have seen our ads promoting The London Affordable Homes Show.

If you haven’t already registered for this great event for first time buyers make sure you head to www.affordablehomesshow.com to register for free entry and the chance to win an iPod Touch.

The event is being held at the QE II Conference Centre, Westminster on Saturday February 6th – you can’t afford to miss it!

This month underscore launches Xperiology, a suite of companies committed to the total visitor experience for the sports, entertainment and arts sectors.

To articulate the brands we wanted our designs and strategy to be interconnecting and modular, evoking not only the three-dimensional nature of stadia, but also the human and electronic sharing of information that will be their stock in trade.

An instant hit, the client then pressed the green light on a suite of identities, websites, e-marketing, direct mail for launch and event programmes that could appear relevant to the built/stadia environment, distinct on first viewing but versatile enough to be compatible when they are all viewed together.

“I’ve worked with lots of agencies…” says Xperiology’s co-founder Ian Nuttall, “..so many agencies like to tell the client what his or her business is, fit it into one of their existing brand templates. Underscore was different. They understood that Xperiology will mean different things to different people.”

Another recent addition to the underscore client list is WayBack – a Norwegian institution made up of former prisoners who help existing and former inmates to find a new life after prison without crime and drugs.

They approached underscore to develop their brand promise and to specifically assist with their funding requirements from private companies, funds and persons.

The essence of this exercise was determined by research that showed for every krone invested in the support of released prisoners, the saving to the society is eighteen, and so a new positioning statement of “Wayback – an investment for all of us” will be used to accompany all of their materials as they seek to raise funds and importantly to give existing and released prisoners some hope of a fresh start in life.

Getting on the property ladder isn’t easy for first time buyers, however L&Q offer an affordable route to shared ownership through their attractive part buy, part rent developments.

We have just launched a strategic and eye catching marketing campaign to promote the affordability of their schemes. Promotional activity at major London stations is happening this week and a mix of outdoor advertising, website banner advertising, press advertising and much more is live for the duration of January.

Go to www.lqgroup.org.uk/space to register for more information if you’re fed up with sharing your space and want a place of your own in 2010.

Nothing personalises your brand better than the art of conversation. Social network sites such as Facebook and Twitter are becoming part of day-to-day life and marketing departments are rushing to exploit this free medium to their full advantage.

However, we at Underscore recommend that you don’t rush into tweeting out your thoughts without clear objectives and the ability to interact with followers as best as you can.

Underscore will be holding best practice seminars in the coming weeks so please contact Emmanuelle if you would like to attend.

The Natural History Museum is holding it’s first ever sleepover for those who’d like to experience galleries after-dark.

Children can experience the Museum in a completely different light – literally! There’s a torch-lit tour of numerous galleries including the Dinosaurs, so kids (and adults!) can impress their friends with stories of how they fought off the ferocious Velociraptor…or was that just a dream?

Click here to find out more

The competition is heating up between Apple and Google this week as Apple moves in to Google’s territory by buying out the mobile advertising business, Quattro, in a deal estimated to be worth £170 million. Traditionally Google has dominated this area of business but Apple is keen not to miss out as it could prove to have a very fruitful future for them. However in an attempt not to be left behind Google unveiled the new smartphone, Nexus One, on Tuesday in a bid to challenge the iphone. As more and more people use mobile phones to surf the web Google is keen to be seen as a key player in this industry.

Only time will tell who will come out on top but with Apple set to release the itablet in the Spring of this year it might already be clear who is the tallest tree in the orchard.