We at Underscore Towers are delighted to have won a multi-agency pitch to develop the brand of the British seaside resort of Margate, ahead of the Turner Contemporary Gallery opening in Spring 2011.
Margate is an evolving cultural destination offering uniquely colourful experiences, and the very best of England’s seaside heritage. Our aim is to create a vibrant and successful town that provides a mixed and balanced offer, enhanced seaside activities, a rejuvenated retail centre and a new creative/cultural quarter and this exciting project will see us create a ‘brand toolkit’ with Thanet District Council that will become the foundation for all marketing activity going forwards.
Come back soon to ‘sea’ how we put Margate back on the map!
The latest brand to jump on the location based band wagon, is the nation’s sweetheart, Miss Cole herself as she invites people to ‘check in’ at outdoor posters for a chance to win tickets to the XFactor show. Whilst, this is undeniably an excellent way of integrating a campaign with social media, are we now living in an age where we share our every waking moment with everyone? Or are apps such as Foursquare & FB places the bridge between social networking and actual socialising?
No more are there emails going back and forth, shall we meet at the Dog & Duck? Where’s that? Both of these applications share your location and offer a handy little map…but they also encourage you to be careful who your social friends are – can you imagine an ex turning up at the pub one evening because he/she’s seen on Facebook you’re drinking in the pub round the corner…awkward moment? Also, what will this mean for the telephone? will we no longer speak to each other or just engage with content in the social stratosphere?
The advances we continue to make in the way we communicate are exciting to say the least, but maybe you should stop and think next time you’re about to accept a friend request from someone you can’t really recall because they might just turn up….
Adventures at Altitude has launched its new site with the help of underscore and some stunning photography of the French alps.
Adventures at altitude offer a unique range of both winter and summer activities based in and around the Chamonix Valley and the site was designed in direct response to their research into what their different customer groups really want from a winter holiday experience.
Founder Megan Kenney says
“We wanted a website that illustrates and articulates who Adventures at Altitude are, and the unique activities and guided events that we offer to our customers. My users are busy people, they just don’t have the time, so the site must be fairly simple and quick to use, but still have a funky cool feel.”
Our initial designs were focused on the superb photography provided by Adventures at altitude supported by a contemporary typeface, keeping everything bold, simple and stark.
The outcome is an elegant but modern design with an extremely easy navigation system. This will be quite a departure from competitor sites who tend to have overloaded content, making it harder for users to read and find what they are looking for.
The site ethos was that less content would give a better user experience, and Megan’s clients agreed with comments including ….
”very nice!!… I like it a lot…how exciting hey!”
The website has also been designed with one eye on the future, as we know it will expand over time to accommodate new content and features.
You can view adventures at altitude now, please let us know what you think.
We wrote not so long back that Alexandra Palace had appointed Underscore as their brand delivery partner to help bring the iconic London venue back into the limelight and connect with a whole new range of audiences.
Our core message of ‘the people’s palace’ was supported by a call to action of ‘discover your Ally Pally’ and all connected back to their core values of being great hosts and of the people.
The core message and design suite were then broken down into individual colour coded sub brands to aid clear communication with individual markets and the new identity was then evolved to be more classic in nature to aid versatility and reflect the heritage of the building.
The resultant combination has already been rolled out across new advertising, exhibition and marketing collateral and within a week of going live, our new microsite received the CSS Design Award, which our team at Underscore Towers were suitably chuffed about.
After an incredibly hectic month’s activity our client Charlotte Johnson, marketing manager responded..“A huge thanks and well done for all the hard work that has led up to today.
A fantastic result and one that would be very different if you guys weren’t on board!”
Why not discover your Ally Pally and tell us what you think!!
We’ve always loved our food at underscore towers. So when Renee, the lady behind exciting new raw food concept ‘Raw Chi’ approached us to do some work, we were very interested!
The principle of raw cuisine is simple. Only living foods are used in the preparation (organic fruit, vegetables, seeds and nuts) and it is all prepared at less than 47 degrees centigrade. Once food is cooked above this temperature, the enzymes are depleted with around 80% destroyed. Living food is rich in enzymes, vitamins and minerals and eating a diet rich in raw has elevated health benefits and increases energy, clarity and focus.
Raw Chi provide workshops that enable people to understand the benefits of certain food types and learn how to produce raw meals, such as raw lasagne (!) and raw lemon cheese cake (yum). They also offer outside catering services and recently provided an amazing spread at Henry Holland’s fashion show (House of Holland) at London fashion week (see pic of Henry and Renee!). The body aware, health conscious models were very interested in the cuisine and apparently polished off the lot!
So watch this space for more Raw Chi info, or visit the website. We think it’s going to be the next big thing in healthy eating, and are currently working up some ideas for Renee and her team who will be providing some of the catering at Ronan Keating’s Emerald Ball in December.
L&Q asked underscore to help them plan, manage and execute an integrated campaign to help Londoners find their ‘true property love’. Adverts were placed online, in print, and outdoors. A microsite was built where you could register, play a game and have the chance to win a trip to the city famous for love, Paris! L&Q ‘matchmakers’ were at Charlng Cross, Waterloo and Stratford stations along with the infamous L&Q characters handing out information and branded love hearts!
The campaign has been a real success, with over 1380 registrants so far and counting…