According to a recent study, over 20% of event ticket buyers use social media to invite their friends.
Sports Business Journal also claimed that 1 in 5 sports fans use social networking to share event details. A more specific study confirmed that 15% of ticket buyers actually brought their tickets because a Facebook post influenced their decision.
According to a separate study by Crowd Seats (which is the flash deals site for sports tickets) who recently pulled research from the likes of Ticketmaster, Sports Business Journal and some relevant city marketing firms, ticket buyers who made a purchase because they were informed via social networking posts and adverts not only paid 1.5 times as much for their ticket, but were happy to do so. When these statistics were questioned the answer was a simple one, “Because these customers typically make their purchases in advance”.
Crowd Seats generates over 1/3 of its total ticket sales through social media and explains the tool is a critical part of its business. Internet sources also reveal that major league baseball teams have apparently budgeted large spends for social media tools to help fill seats after finally appreciating its revenue potential for the event sector.
Social media pay per click has also been proven to work extremely well with Facebook in particular. Simply because the software tool will cleverly spider site users “likes” and key word activity relating to preferential music and sports teams then assign geographical demographics to the adverts target profile distribution equation.