Following a public consultation where over 2,000 people offered their opinions on the future of Alexandra Palace online and through social media, underscore have delivered a new design structure for their website.
As well as clearer navigation paths, leading users to their key area of interest and making booking events a much more enjoyable process, the venue is seeing a marked increase in visitors, so we have also updated the website back end to accommodate the need for more regular updates. The team at Alexandra Palace are now able to quickly and easily update stylish ‘Whats-on’ and ‘Events’ pages with rotating banners and individual background images; making the site far more engaging for a younger audience.
The new homepage also features a fully integrated social platform; with a live Twitter stream more prominent, as well as auto-updates from the ‘Whats-on’ page and the ‘Events’ page. We look forward to reviewing next month’s analytics to see what has worked best, but if you’re curious why not pay a visit to www.alexandrapalace.com to judge the site for yourself!