The world is full of user generated content competitions these days, whether it’s crowdsourcing a logo through to making an ad to win a holiday, we’ve seen it all.
Which is why it was so refreshing to see the How Low Can Your Logo campaign…..They’re not looking for the sharpest talent out there with skills Banksy would be envious of…..they’re looking for the worst! So take off your Designer’s hat, forget everything you know about connecting people with a brand and go wild.
If you don’t fancy industry infamy forever more and quite frankly your name associated with a hideous creation, then maybe you just fancy viewing and rating the works of art others have produced (we’ve chose to share our personal favourite above).
The lucky winner will receive an array of glittering prizes, which amongst other items includes; a laserdisc player, a copy of Robot Monster (arguably one of the worst films ever) and 12 months subscription to Print magazine! Good eh!
Maybe this is how Gap came about their new logo?? Just a thought….