Picking up where The Apprentice contestants left off…underscore recently created a new visual identity for the iconic seaside destination, Margate.
Margate has a positive story to tell – with beautiful sandy beaches, new high-speed rail links, character filled streets and the Turner Contemporary Gallery opening this Spring.
Charged with the task of changing general perceptions of Margate, underscore began the design process by organising a number of dedicated workshops with key locals and council representatives to review Margate’s essence, core values, and visual personality.
After a lengthy review and consultation period – including an internet vote to gauge local support for design options along the way – a single identity was chosen supported by the proposition of ‘the original seaside’ as this phrase embodies all of the quirky features that make the town a unique modern day destination whilst acknowledging its illustrious heritage and past.
The outcomes of these sessions were then fed into a toolkit for Margate from which underscore could evolve and establish a new identity. The aim of the toolkit was to provide the main reference points for how the present and future Margate partners will talk, write about and photograph Margate.
Come back soon for more info on our adventures at the original seaside destination!!