Underscore has recently been appointed to apply their unique brand development skills to three high profile projects in Wales, with the aim to preserve and protect a legacy for future generations of welsh people whilst raising the eco-profile of this green and pleasant land worldwide.
The client is NOW, which stands for No Other Way and comprises of three projects: the 360 Village, the Valley and St Davids Academy. The aims of each of these projects is to continuously improve ecological and social wellbeing by applying a business model that places living assets (nature and people), before non-living assets (buildings, machinery, money) and more equitably distributes profits and ownership. Underscore will provide a platform to launch their fund to potential investors coupled with a green strategy to support quite a bold brand promise.